5. Culture, Communication, and Professional Engineering (~1-3 paragraphs) This assignment is designed to help you gain a clearer understanding of how your cultural norms and background affect your communication (including verbal, nonverbal, and interpersonal communication), perceptions, expectations, and preferences. How will having a better understanding of this affect your proficiency and success as a professional engineer? [include your answer here]nter
The Process of Interpersonal Communication
RONALD B. ADLER
LAWRENCE B. ROSENFELD
UN IVE RSITY PRESS
RUSSELL F. PROCTOR 11
Culture and Interpersonal
Culture and Communication
Explain the relationship between
intercultural and interpersonal dimensions of
Describe five key values that help shape a
culture ‘s communication norms.
Recognize the range of co-cultures in today’s
society and how co-cultural factors can affect
Explain the factors that shape a culture’s
verbal and nonverbal codes.
Identify the attitudes, knowledge, and skills
required for intercultural communication
• Culture and Co-Culture 38
• lntercultural Communication 40
• Interpersonal and lntercultural Dimensions of
• lntercultural Differences as Generalizations 43
Cultural Values and Norms
High Versus Low Context 43
Individualism Versus Collectivism 44
Power Distance 46
Uncertainty Avoidance 47
Achievement Versus Nurturing 48
Co-Cultures and Communication
Media Clip: Embracing Tradition and
Change: Meet the Patels 39
Media Clip: Straddling Cu ltures:
Dark Side of Communication: When
” Harml ess” Labels Do Harm
At Work: Organizations Are
Focus on Research: Saying ” I’m Sorry”
in Japanese and English: Different
Assessing Your Communication: What
Is Your lntercultural Communication
Watch and Discuss: “Momondo: The
DNA Journey” 62
Focus on Research: Living in Another
Culture: Adapting and Adopting 63
Race and Ethnicity 48
Gender Identity/Sexual Orientation
Socioeconomic Status 53
Codes and Culture
• Verbal Codes 54
• Nonverbal Codes 58
Developing lntercultural Communication
Motivation and Attitude 60
Tolerance for Ambiguity 61
Knowledge and Skill 62
Patience and Perseverance 63
CHECK YOUR UNDERSTANDING
ORE THAN A HALF-CENTURY AGO, theorist Marshall McLuhan (1962) coined the
metaphor of the world as a “global village,” in which communication technology
connects members of every nation. McLuhan suggested that, just like in a traditional village, our affairs are intertwined-for better or worse. This analysis has
proven to be increasingly accurate.
Thanks to the growth in communication technology, commerce has changed
in ways that would have been unimaginable just a generation ago. International
telephone service is affordable and efficient. The internet allows users around the
world to share information with one another instantaneously, and members of
global organizations can meet in virtual teams.
Beyond technology, demographic changes are transforming our society.
Countries such as the United States are in some ways microcosms of the global
village, in that immigration has made society more multicultural and multiethnic
than ever before (see Figure 2.1). In this chapter, we explore how interpersonal
communication operates in a networked world where members of different cultures interact.
CULTURE AND COMM UIJICATION
Before going any further, we need t o clarify two important concepts: culture and intercultural communication. We also need t o explain h ow intercultural and interpersonal dimensions interact.
CULTURE AND CO-CULTURE
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