I just need you to update the work you have already done for me. Could you add COVID in the paper as well? My timelog focus more on COVID testing so if you just add that in the paper it would work. Maybe saying it’s the newest issue we’re facing and there’s a vaccine in place…1
Social Media Campaign
Victoria Simon
WGU Pre-licensure RN, BSN
Community Health and Population-Focused Nursing Clinical
Introduction
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Over 90% of American adults have subscribed to mobile services. Also, 71% of them use
social platforms to share videos. As a result, interactive media has turned into a powerful force
within society for over 20 years. Contemporary nurses have taken advantage of social media
platforms’ powers to connect with patients and individuals who seek information about
healthcare in society. The healthcare professionals network with their peers and educate the
community about issues of health. They also receive primary education about the latest
developments in the medical profession. Social media has turned out into a vital resource of
patient engagement in the modern environment of healthcare. That is why nurses must
understand how they can make effective use of social media. The paper is about social media
campaigns. It is categorized into the statement of diagnosis, developing a strategy for social
media campaigns, and describing the best implementation practices for social media. It is also
categorized into an implementation plan and reflection of how marketing through social media
supports the community’s health.
Section A
Health concerns in schools within Harris County Texas
Every state decides the vaccines necessary for enrolment of children and attendance
within a facility of childcare or schools within the state. The requirement for vaccinations and
exemptions tend to vary from one state to another. One major challenge experienced in most of
the schools is that most of the children are not vaccinated. Some parents consider them hesitant
to immunization since they consider it unsafe for their children (Kalimeri et al., 2019, p.250). As
a result, they prevent their children from accessing the existing programs of immunization.
Another challenge is the fear that most of the parents have regarding injections. Such parents
often prevent their children from immunization because they presume the child will experience
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so much pain. Some of the children in Harris County live in geographically isolated locations. As
a result, they fail to get vaccinated because it is challenging to transport vaccines to such areas.
Another reason is that the government has neglected children socially and politically. Neglect
creates a barrier in accessing healthcare services, especially when the government is not aware of
your existence.
One of the available interventions is based on health providers. There is a consistent
absence or weaker recommendations from healthcare givers, who are sometimes the reason for
low uptake of vaccines. Another available intervention is the counseling of parents. Most parents’
decision regarding their children’s immunization is influenced by their interaction with
healthcare givers (Gostin et al., 2019, p, 1969). Thus, it is essential to have regular parent
education offered by primary healthcare providers to help them change their attitude towards
vaccines’ uptake. Parent education also makes parents familiar with children’s vaccines and the
infections that such vaccines prevent.
Section B
Evidence-based Practices related to immunization
Immunization is known to save more lives compared to other interventions of health. As
a result, publicly funded programs of immunization are central to public health in America.
Vaccination protects the entire population from infectious diseases and reduces the number of
individuals who transmit diseases to communities. Vaccines offer safety to the population
(Kalimeri et al., 2019, p.252). Any severe or adverse reactions from vaccines are rare because
there are systems that monitor vaccines’ development. Immunization is also a shared
responsibility that involves provincial, territorial, and federal responsibilities. Along with other
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local authorities of public health, provinces and territories are responsible for developing plans
and delivery of programs related to immunization.
One study by the NCBI on the experiences of immunization within the community’s
health centers involved a sample of children between 3-9 years. The total sample size was 392
children, out of which the majority were of Latino origin and had Medicaid. 17% of the families
reported having previous negative experiences after immunization (Wagner et al., 2017, p.13).
12% reported a primary adverse reaction from the children. 13% reported longer waiting times
and negative attitudes of the medical staff. The parents’ negative experiences were associated
with the absence of components such as medical homes, continuity, family-centered,
compassionate, and comprehensive healthcare services. Additionally, the children who reported
a negative experience had a higher likelihood of under immunization.
Section C
Social Media Campaign Strategy for Community Health
Objective
To create awareness of the population on the benefits of immunization.
To ensure a change in the behavior and attitude of the population towards vaccination.
Population-focused Social Marketing Interventions
Communication
Communication is a method used to convey messages to different individuals within the
population. It is thus essential for healthcare givers to be authentic and trustworthy in their
communication. Consumers are likely to demand authenticity and transparency from individuals
who offer vaccines and manufacturers (Steffens et al., 2019, p.3). The use of open
communication approaches enhances the mitigation of any misconceptions about vaccination. It
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also reveals to the population that healthcare givers have taken the primary role of addressing all
their fears and concerns about vaccines.
Internet
The internet is vital because it enhances meeting with the audience wherever they are.
The millennial is an active generation on social media (Shah et al., p. 165). It is thus vital for the
interventions to be contemporary in how their approach to consumers. Sharing of ads and posters
about the benefits of immunization will allow people to comment and ask questions to address
their fears and uncertainties. Healthcare givers will also address the comments to enhance
understanding and ensure the message is communicated clearly.
Appropriate Social Media Platform and the Benefits
The best social platform for marketing is Twitter. The application enhances the
connection of various individuals all over the world. It is easy to download and use by different
users. Twitter is appropriate in communication because it allows users to reach a broader
audience due to its large user base (Gostin et al., 2019, p, 1970). The users include teachers in
schools and parents who are hesitant to vaccination. It also enhances feedback from the users
about particular products. Twitter users can give both positive and negative feedback regarding
certain vaccines and enable healthcare givers to address the community’s concerns. In this case,
the targeted population is the parents who are hesitant to vaccination and teachers who admit
learners without immunization certificates (Hwang & Shah, 2019, p.1281). The teachers and
parents must get informed because they subject children to the risk of future infections and
diseases, leading to premature mortality. The target population will benefit from the message of
vaccination by encouraging more and more individuals to be vaccinated, reducing the rate of
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mortality and morbidity of diseases by reducing the episodes of diseases that are preventable
using vaccines.
Section D
Best Practices for Implementation of Social Media Marketing Health Tools
Some of the reasonable practices of marketing healthcare through social media platforms
are diversifying the channel mix beyond Twitter to other social applications such as Facebook,
linked in, and integral. Diversification will ensure the information spreads to massive users
(Wagner et al., 2017, p.15). Another suitable practice is varying the content to optimize the
actions of different audiences. Individuals in social media platforms are from diverse cultural
backgrounds, affecting their attitudes and perception of different information types. While some
will take the message positively, others may not agree with the message. Instead, they may
criticize it. Lastly, it is vital to boost posts that attract more significant audiences.
Section E
Implementation Plan of a Social Media Campaign
Stakeholders and partnerships
The company stakeholders are the department of health, which creates posters and ads
that will be used to create awareness of the population through education on vaccination’s
significance. Another stakeholder will be the American government, which will sponsor the
whole campaign. Also, non-governmental organizations such as WHO will ensure all the
vaccines are safe for human use. The other stakeholders are the population who use social media
platforms because they are information recipients (Steffens et al., 2019, p.6). One beneficial
partnership is that of the government and non-governmental organizations, which allows funding
of the campaigns.
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Timeline and Evaluation Techniques
The campaign will run for one month. Every day there will be posters on different types
of vaccines and the diseases they prevent, which will be shared on Twitter. Also, there will be
ads that will be shared on the procedure of vaccination and its benefits to human health. After the
campaign, it is vital to evaluate the campaigns’ effectiveness by recording any changes in the
population’s attitude towards the uptake of vaccines (Shah et al., p. 160). The objective of the
campaign was to create awareness about the benefits of vaccination. Having records of the total
number of positive individuals towards vaccination is significant to determine the effectiveness
of the entire process. Questionnaires may also be distributed within the population to determine
the opinions of the general public about vaccination. It is also essential to monitor the progress of
the whole process.
Costs of campaign Implementation
The campaign is massive. It will thus cost $6000 because of the social platform’s nature
and the enormous target audience. Also, the cost caters to the frequency of ads and posts.
Section F
Impact of Social Media Campaigns on Nursing
Social media campaigns empower nurses and other healthcare givers to promote wellness
and good health within the community. It enhances consumers’ awareness and education about
all the available resources and offers an outlet for them to share both positive and negative
experiences (Steffens et al., 2019, p.8). The campaigns also promote trust between healthcare
givers and patients by conveying powerful messages to the population. As a result, the
population remains healthy and robust at all times.
Conclusion
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In conclusion, vaccination is a huge issue of global concern. Most of the parents are
hesitant to vaccination because of their cultural beliefs and social attitude. As a result, there are
high rates of infectious disease infections within schools in Harris County. Thus, a social media
campaign strategy is essential because it ensures a broad audience receives the message on the
significance of vaccination. The stakeholders of the campaign are the government, healthcare
givers, and the population. The total cost of the campaign is about $7000 since it will run for a
whole month. The campaign will empower nurses to promote good health within the population.
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References
Wagner, M., Lampos, V., Yom-Tov, E., Pebody, R., & Cox, I. J. (2017). Estimating the
population impact of a new pediatric influenza vaccination program in America using
social media content. Journal of medical Internet research, 12-16.
https://www.jmir.org/2017/12/e416/
Kalimeri, K., G. Beiró, M., Urbinati, A., Bonanomi, A., Rosina, A., & Cattuto, C. (2019, May).
Human values and attitudes towards vaccination in social media. In Companion
Proceedings of the 2019 World Wide Web Conference (pp. 248-254).
https://dl.acm.org/doi/abs/10.1145/3308560.3316489
Gostin, L. O., Ratzan, S. C., & Bloom, B. R. (2019). Safe vaccinations for a healthy nation:
increasing US vaccine coverage through law, science, and
communication. Jama, 321(20), 1969-1970.
https://jamanetwork.com/journals/jama/article-abstract/2731738
Hwang, J., & Shah, D. V. (2019). Health information sources, perceived vaccination benefits,
and maintenance of childhood vaccination schedules. Health communication, 34(11),
1279-1288. https://www.tandfonline.com/doi/abs/10.1080/10410236.2018.1481707
Steffens, M. S., Dunn, A. G., Wiley, K. E., & Leask, J. (2019). How organizations are promoting
vaccination respond to misinformation on social media: a qualitative investigation. BMC
public health, 19(1), 1-12.
https://bmcpublichealth.biomedcentral.com/articles/10.1186/s12889-019-7659-3
Shah, S. I., Brumberg, H. L., & La Gamma, E. F. (2020, March). Applying lessons from
vaccination hesitancy to address birth dose Vitamin K refusal: Where has the trust gone?.
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In Seminars in Perinatology p. 151-242. WB Saunders.
https://www.sciencedirect.com/science/article/abs/pii/S0146000520300239
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