help with the answer without Plagiarisma and with reference.Department of Business Administration
College of Administrative and Financial Sciences
Assignment 1
Due Date: 6/3/2021@ 23:59
Course Name: Marketing Management
Student’s Name:
Course Code: MGT201
Student’s ID Number:
Semester:
CRN:
II
Academic Year: 1441/1442 H
For Instructor’s Use only
Instructor’s Name:
Students’ Grade: Marks Obtained/Out of
Level of Marks: High/Middle/Low
Instructions – PLEASE READ THEM CAREFULLY
The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
•
Assignments submitted through email will not be accepted.
•
Students are advised to make their work clear and well presented, marks may be reduced for poor
presentation. This includes filling your information on the cover page.
•
Students must mention question number clearly in their answer.
•
Late submission will NOT be accepted.
•
Avoid plagiarism, the work should be in your own words, copying from students or other resources
without proper referencing will result in ZERO marks. No exceptions.
•
All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures
containing text will be accepted and will be considered plagiarism).
•
Submissions without this cover page will NOT be accepted.
ASSIGNMENT-1
Weightage: 5 Marks
Learning Outcomes:
➢ Demonstrate a solid understanding of overall marketing concepts, goals and strategies within the
context of organizations goals and strategies. (Lo 1.1)
➢ Ability to carry out objective and scientific analysis of consumers’ needs and wants (Lo 2.3 & 2.6).
Case Study
Read the Chapter Case Study “The coffee Wars” from Chapter 2 “Global Marketing” Page: – 55 given
in your textbook – “Marketing” (7th Edition) by Dhruv. Grewal and Michael. Levy (2020) and answer
the following Questions:
Assignment Question(s):
1. Perform a SWOT analysis for Starbucks and Dunkin Donuts. (2 Marks) (Minimum 200 Words)
2. Which Growth strategies have been pursued by Starbucks and Dunkin Donuts in the past and which
strategies do you believe will be most successful for the two firms in the future? Why? (1.5 Marks)
(Minimum 150 Words)
3. Which marketing metrics would be most helpful for an executive in charge of developing new products
for a coffee Chain? (1.5 Marks) (Minimum 150 Words)
Note: – Support your Answers with the course material concepts, principles, and live examples from
the textbook and the Local market and also support with the scholarly, peer-reviewed journal
articles if available.
Answer:
1.
2.
3.
College of Administrative and Financial Sciences
Assignment One
Human Resource Management (MGT211)
Deadline: 06/03/2021 @ 23:59
Course Name: Human Resource Management
Course Code:MGT211
Student’s Name:
Semester: 2nd
CRN: 23103
Student’s ID Number:
Academic Year:2020-21, 2nd Term
For Instructor’s Use only
Instructor’s Name: Dr. Mir Shahid Satar
Students’ Grade: Marks Obtained/Out of 5
Level of Marks: High/Middle/Low
Instructions – PLEASE READ THEM CAREFULLY
•
The Assignment must be submitted on Blackboard (WORD format only) via
allocated folder.
•
Assignments submitted through email will not be accepted.
•
Students are advised to make their work clear and well presented, marks may be
reduced for poor presentation. This includes filling your information on the cover
page.
•
Students must mention question number clearly in their answer.
•
Late submission will NOT be accepted.
•
Avoid plagiarism, the work should be in your own words, copying from students
or other resources without proper referencing will result in ZERO marks. No
exceptions.
•
All answered must be typed using Times New Roman (size 12, double-spaced)
font. No pictures containing text will be accepted and will be considered
plagiarism).
•
Submissions without this cover page will NOT be accepted.
Assignment Workload:
• This Assignment comprise of a short Case.
• Assignment is to be submitted by each student individually.
Assignment Purposes/Learning Outcomes:
After completion of Assignment-1 students will able to understand the following LOs:
LO1-1 Discuss the roles and activities of a company’s human resource management
function.
LO1-2 Discuss the implications of the economy, the makeup of the labor force, and ethics
for company sustainability.
LO1-3 Discuss how human resource management affects a company’s balanced
scorecard.
LO1-4 Discuss what companies should do to compete in the global marketplace.
Assignment-1
Read the case given and answer the questions:
Mike INC. is well known for its welfare activities and employee-oriented
schemes in the manufacturing industry for more than ten decades. The company
employs more than 1000 workers and 200 administrative staff and 90
management-level employees. The Top-level management views all the
employees at the same level. This can be clearly understood by seeing the
uniform of the company which is the Same for all starting from MD to floor level
workers. The company has 2 different cafeterias at different places one near the
plant for workers and others near the Administration building. Though the place
is different the amenities, infrastructure and the food provided are of the same
quality.
The company has one registered trade union and the relationship between the
union and the management is very cordial. The company has not lost a single
man day due to strike. The company is not a paymaster in that industry. The
compensation policy of that company, when compared to other similar
companies, is very less still the employees don’t have many grievances due to the
other benefits provided by the company. But the company is facing a countable
number of problems in supplying the materials in the recent past days. Problems
like quality issues, mismatch in packing materials (placing material A in the box
of material B) incorrect labelling of material, not dispatching the material on
time, etc…
The management views the case as there are loopholes in the system of various
departments and hand over the responsibility to the HR department to solve the issue.
When the HR manager goes through the issues he realized that the issues are not relating
to the system but it relates to the employees. When investigated he come to know that the
reason behind the casual approach by employees in work is
•
The company hired new employees for a higher-level post without considering the
potential internal candidates.
•
The newly hired employees are placed with higher packages than that of existing
employees in the same cadre.
Assignment Question(s):
(Marks 5)
Q1. What are the major issues or concerns for employees at Mike Inc.?(1.5Marks)
Q2. As an employee of this organization what would you suggest to the employers? (1
Mark)
Q3. “Is the organization working on lines of ethics or not” Comment (2.5 Marks)
Answers:
1.
2.
3.
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