098948472
Dissertation presented for University of Sunderland
Dissertation presented by: Quadri Oladayo Atinuke
An Analysis of the Social Media Accounts of the Manchester United Football Club
Declaration of Dissertation
Apart from those sources that are expressly acknowledged within the text, I certify that this is an original work written entirely by me and that it is free of plagiarism. I am aware of and understand the university’s policies and procedures regarding intellectual property violations and plagiarism.
Signature:
Date: 13th May 2022
Acknowledgements
I would want to say thank you to my dissertation supervisor for all his help and guidance during the writing process. In addition, I would like to thank everyone who took the time to participate in my survey and interviews; the feedback I received was fantastic. As a final note, I would like to thank my family and friends for their steadfast support over the last several years.
Abstract
There is a lot of discussion in this dissertation on the impact of social media and the disparities that are seen in them. It examines the real-world consequences that social media has on society and how Manchester United may use this characteristic of social media to its benefit when it comes to news. While the arrest of Manchester United player Mason Greenwood is one example of the changes occurring in today’s news media, others include the steady decline of long-standing institutions like the national and regional press is also mentioned in this article. This study examines how people who have been personally impacted by the shifts in journalism see the results from the public poll and interviews with two media professionals.
Many people now rely on social networking sites like Twitter and Facebook to get their news instead of more conventional media channels like newspapers, which have played an important part in journalism for years. Combined with social media’s rapid expansion, journalists are no longer able to regulate the creation and distribution of sports news. Traditional news channels, such as broadcast television news and radio, are centralized and professional in tone and presentation, but social media is colloquial, fragmented, and casual. When journalism is supplanted by a low-quality substitute that fails to critique the powerful and effectively disseminate updates to the public, informality becomes a problem. Misinformation and distortion have been able to spread because of the sharing and commenting features on social media platforms as well as their lack of regulation, which in turn has harmed the way audiences view various sports teams and clubs, including Manchester United, as well as other sports organizations.
Table of Contents
Declaration of Dissertation 2
Acknowledgment 3
Abstract 4
1. Introduction 6
2. Sales via Social Media 9
3. Methodology 15
4. Analysis 20
4.1. The social media platforms that Manchester united use. 21
4.2. Commercial functions2
Dissertation presented for University of Sunderland
Dissertation presented by: Quadri Oladayo Atinuke
An Analysis of the Social Media Accounts of the Manchester United Football Club
Declaration of Dissertation
Apart from those sources that are expressly acknowledged within the text, I certify that this is an original work written entirely by me and that it is free of plagiarism. I am aware of and understand the university’s policies and procedures regarding intellectual property violations and plagiarism.
Signature:
Date: 13th May 2022
Acknowledgements
I would want to say thank you to my dissertation supervisor for all his help and guidance during the writing process. In addition, I would like to thank everyone who took the time to participate in my survey and interviews; the feedback I received was fantastic. As a final note, I would like to thank my family and friends for their steadfast support over the last several years.
Abstract
There is a lot of discussion in this dissertation on the impact of social media and the disparities that are seen in them. It examines the real-world consequences that social media has on society and how Manchester United may use this characteristic of social media to its benefit when it comes to news. While the arrest of Manchester United player Mason Greenwood is one example of the changes occurring in today’s news media, others include the steady decline of long-standing institutions like the national and regional press is also mentioned in this article. This study examines how people who have been personally impacted by the shifts in journalism see the results from the public poll and interviews with two media professionals.
Many people now rely on social networking sites like Twitter and Facebook to get their news instead of more conventional media channels like newspapers, which have played an important part in journalism for years. Combined with social media’s rapid expansion, journalists are no longer able to regulate the creation and distribution of sports news. Traditional news channels, such as broadcast television news and radio, are centralized and professional in tone and presentation, but social media is colloquial, fragmented, and casual. When journalism is supplanted by a low-quality substitute that fails to critique the powerful and effectively disseminate updates to the public, informality becomes a problem. Misinformation and distortion have been able to spread because of the sharing and commenting features on social media platforms as well as their lack of regulation, which in turn has harmed the way audiences view various sports teams and clubs, including Manchester United, as well as other sports organizations.
Table of Contents
Declaration of Dissertation 2
Acknowledgment 3
Abstract 4
1. Introduction 6
2. Sales via Social Media 9
3. Methodology 15
4. Analysis 20
4.1. The social media platforms that Manchester united use. 21
4.2. Commercial functions
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