Talk about purchasing headphone by using steps of ” buyer’s decision making “, then make presentation about it?give an example of each step and put pictures, the names of the company you will buy from , the alternatives and all real informationplease check the attached buyer decision processConsumer Behavior/ Assignment and presentation
(20 marks)
First term (2020,2021)
Due date for (A1) sections is 17/11/2020
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Talk about some thing you want to buy it by using steps of ” buyer’s decision making “,
then make presentation about it?
8:48
< You 16/11/2020, 6:33 AM All Media External Search • When motivated by an upcoming purchase decision, external search is known as pre-purchase search . When information acquisition takes place on a relatively regular basis, regardless of sporadic purchase needs, it is known as ongoing search External 8:48 { You 16/11/2020, 6:33 AM All Media Det 回国 | Tests Reseless Confidence | | 中国的 | PA Ayo Internal search ||| 8:48 < You 16/11/2020, 6:32 AM All Media ACH . Stage 2: Information Search • The process by which we survey the environment for appropriate data to make a reasonable decision Prepurchase or ongoing search Internal or external search Online search GIR E 8:48 < You 16/11/2020, 6:32 AM All Media Need Recognition Internal Search Search Stimull Exposure Attention External Search Comprehension ROSE Peers Acceptance Retention search information is AU G Purchase answer to see full attachment




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