This is a coherent assignment. There are three reports, divided into three reports: A, B, and C. I have completed report A and B. You need to complete report C according to requirements and A and B, but the scores of report A and B are both Not good, so you need to help me complete report C. The topics of report A, B, and C are all “Huawei”. It should be noted that the three reports are coherent and the reference format is APAA3 Criteria Sheet – Report Part C: Public Relations Proposal (40%)
AMN465 Public Relations Management
Higher Order Thinking (HO 2.2) – Recommendations (50%)
Grade
7
6
Proposal
recommendations
The proposal makes highly relevant and
insightful recommendations that are
strongly justified by appropriate
theoretical considerations. The proposal
includes original high-quality insights
that address the needs of the organisation
and public. Demonstrates an ability to
carefully look at the issue from a fresh
perspective.
The proposal’s recommendations
are very relevant and insightful,
and are always justified by
appropriate theoretical
considerations. Good quality
original insights and interpretation
of the task with evidence of minor
gaps in understanding.
5
The proposal makes relevant
and insightful
recommendations that are
justified by appropriate
theoretical considerations at
times. Some originality in
insights.
4
The proposal makes some
relevant recommendations that
are somewhat justified by
appropriate theoretical
considerations.
3-1
The proposal lacks relevant
recommendations. No originality in
insights or interpretation of the task;
Offers overly simplistic and
impractical responses to the issue;
No link between analysis of the
circumstances and the solutions
offered.
Social, Ethical and Global Understanding (SEU 5.1) – Ethical considerations of the proposal (30%)
Grade
Ethical aspects of
the proposal
Continued…
7
Provides a thoughtful and well-justified
discussion of why ethics matter to
organisations generally, integrating
support from references and
contemporary examples. Also closely
relates this discussion to the organisation
in the case.
Clearly identifies and explains the
ethical considerations that are highly
relevant to the proposed response, and
shows how they can be understood in
terms of one or more of the three
frameworks covered in this unit. Explains
how conflicting principles or values need
to be addressed to contribute to the
success of the proposal, demonstrating
the ethical basis of your proposal.
6
Provides a discussion of why ethics
matter to organisations generally,
supported by references and
contemporary examples. Also
relates this discussion to the
organisation in the case to a limited
extent. Applies one of the three
frameworks covered in this unit to
show how the proposed choice of
target public and tactic.
Demonstrates the significance of
these considerations to your
proposal. Outlines how the
organisation’s context may
influence its perspective and
decisions.
5
Presents a discussion of why
ethics matter to organisations
generally, supported by
references. Identifies ethical
considerations relevant to the
proposed choices of target
public and tactic with some
omissions. Uses one of the
three frameworks covered in
this unit to demonstrate how the
proposed choices of target
public and tactic are ethical.
4
Provides a broad description of
why ethics matter to
organisations. Uses one of the
three frameworks covered in this
unit to demonstrate in a limited
way how the proposed choices of
target public and tactic are
ethical.
3-1
Any identified ethical considerations
are not relevant to the situation or
are poorly connected, or do not use
one of the three frameworks
(deontology, teleology, and
utilitarianism) covered in this unit.
Grade
Professional
communication
Professional communication in an intercultural context (PC 3.1) – Professional written communication (10%)
7
6
5
4
Task purpose is addressed with inclusion Task purpose is addressed with
Task purpose is addressed with Task purpose is generally
of highly relevant material throughout.
inclusion of very relevant
inclusion of relevant material addressed with inclusion of some
Maintains clear focus on the task.
material throughout. Maintains
throughout. Maintains focus,
relevant material. There is
Analysis is communicated logically,
clear focus on the task throughout,
though with occasional lapses occasional blurring or loss of
clearly and professionally. Information
with only minor gaps in clarity;
in clarity; There are no more
focus. Grammar is unclear at
sources used are highly appropriate to
Analysis is mostly
than four technical errors
times. There are more than four
task and correctly referenced. Spelling,
communicated logically, clearly
(referencing, spelling, grammar, technical errors (referencing,
grammar and punctuation are error-free.
and professionally; Information
punctuation, and expression) on spelling, grammar, punctuation,
Adopted structure highly appropriate for
sources used are mostly
any one page.
and expression) on any one page.
chosen style of writing.
appropriate to task and correctly
referenced; Spelling, grammar and
punctuation are mostly error-free
throughout.
3-1
Misinterpretation of task purpose
resulting in inappropriate response;
Content is frequently confusing,
lacks clarity and coherence and/or
awareness of task; Adopted structure
highly inappropriate for required style
of writing; Information sources used
are not appropriate to task; Spelling,
grammar and punctuation errors
are frequent throughout, preventing
logical cohesion and readability.
Assignment does not demonstrate
academic integrity (including
adhering to the word limit).
Teamwork and Self (TS 4.1) – Reflection on personal learning (10%)
Grade
7
6
Reflection on
personal learning
Clearly and thoroughly describes how
you have developed learning over the
course of your study in AMN465;
Relevant supporting examples are
consistently provided; Deep insights into
how your learning is relevant to your
future career are provided.
Clearly describes how your
learning has developed over the
course of your study in AMN465;
Supporting examples provided are
relevant.
5
Broadly describes the
development of your learning
over the course of study in
AMN465, supported by some
general examples.
4
You describe the development of
your learning over your study in
AMN465 in a limited or
superficial way. No supporting
examples are provided. No
references are provided.
3-1
Reflections fail to demonstrate your
learning; No supporting examples
are provided; No insights into
relevance of learning to future
careers are provided.
This is a coherent assignment. There are three reports, divided into three reports: A, B, and C. I have completed report A
and B. You need to complete report C according to requirements and A and B, but the scores of report A and B are both
Not good, so you need to help me complete report C. The topics of report A, B, and C are all “Huawei”. It should be noted
that the three reports are coherent and the reference format is APA
This is report3 requirement
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