Two videos of AXE commercials “Anarchy”Watch the following AXE commercials “Anarchy” at:
Das Neue AXE Anarchy – For Him and For Her (Links to an external site.)AXE Anarchy (Links to an external site.)AXE Anarchy the graphic novel (Links to an external site.)The graphic novel – AXE Anarchy (Links to an external site.)Based on what you have learned from Chapter 15, discuss how use of social media in IMC mix is applied in this case.Your response should be no longer than 5 lines.The response to this discussion question will count as participation points. Make sure you provide a thoughtful response to the questions and that you check for typos and grammar mistakes.This discussion question will be open, that is, all of your classmates will be able to read what you wrote and make comments.I strongly encourage you to make comments on what your classmates wrote. However, be polite.
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