The reference list, a minimum number of 10 references and citations is required, and you must use APA referencing style.Quotations must be cited to its resources. The paper styles:The format of the paper needs to be introduction, main body and conclusion. Your work needs to be consistent in terms of style, tone and appearance.Font size: 12. Font type: Times New Roman, Page are numbered.1.5 spacing between lines and paragraphs.Left alignment.You must check the spelling and grammar mistakes before submitting the assignment. You can ask someone to proofread your work or use online tools.Up to 20% of the total grade will be deducted for providing a poor structure of assignment. Structure includes these elements: paper style, free of spelling and grammar errors.E-Marketing (ECOM301)
Digital Marketing Plan Project
Part 2, around (1000) words
1. Devise a digital marketing strategy for your campaign.
a. Where are you now? (situation analysis)
b. Where do you want to be? (business objectives)
c. How are you going to get there? (strategy)
d. How exactly do you get there? (tactics)
e. Who does what and when? (actions)
f. How do you monitor performance? (control)
2. Summaries the marketing mix best suitable for your campaign.
a. Product variables
b. Price variables
c. Place variables
d. Promotion variables
e. Process variables
3. How can you implement relationship marketing for your campaign?
a. Could you create a virtual community? And how does it help the relationship
marketing.
b. Could you use digital media to support customers’ advocacy? And how?
Requirement
1. This is an individual work.
2. The reference list, a minimum number of 10 references and citations is required, and you
must use APA referencing style.
•
Quotations must be cited to its resources.
3. The paper styles:
•
•
The format of the paper needs to be introduction, main body and conclusion.
Your work needs to be consistent in terms of style, tone and appearance.
•
Font size: 12.
•
Font type: Times New Roman,
•
Page are numbered.
•
1.5 spacing between lines and paragraphs.
•
Left alignment.
4. You must check the spelling and grammar mistakes before submitting the
assignment. You can ask someone to proofread your work or use online tools.
5. Up to 20% of the total grade will be deducted for providing a poor structure of
assignment. Structure includes these elements: paper style, free of spelling and
grammar errors.
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