Assume yourself as an entrepreneur of a small startup business in Saudi Arabia. Write brief notes on the following objectives:Owners, General Business Description , Products and Services, Marketing Plan.College of Administrative and Financial Sciences
Assignment 1
Deadline: 1/12/2020 @ 23:59
Course Name: Entrepreneurship and Small Student’s Name: Lobna Alshabanah
Business
Course Code: – MGT 402
Student’s ID Number: 160114562
Semester: II
CRN:
Academic Year: 1440/1441 H
For Instructor’s Use only
Instructor’s Name:
Students’ Grade: Marks Obtained/Out of
Level of Marks: High/Middle/Low
Instructions – PLEASE READ THEM CAREFULLY
• The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
• Assignments submitted through email will not be accepted.
• Students are advised to make their work clear and well presented; marks may be
reduced for poor presentation. This includes filling your information on the cover page.
• Students must mention question number clearly in their answer.
• Read carefully Grading Rubric below for specific criteria: 0-5 Marks
• Late submission will NOT be accepted.
• Avoid plagiarism, the work should be in your own words, copying from students or
other resources without proper referencing will result in ZERO marks. No exceptions.
• All answered must be typed using Times New Roman (size 12, double-spaced) font.
No pictures containing text will be accepted and will be considered plagiarism).
• Submissions without this cover page will NOT be accepted.
Department of Business Administration
Entrepreneurship and Small Business – MGT 402
Assignment 1
Marks:5
Course Learning Outcomes:
1. Demonstrate a solid understanding of the potential of entrepreneur in today’s competitive
business world. (Lo 1.2)
2. Demonstrate ability to think independently and systematically on developing a viable business
model (Lo 1.3 & 3.7)
3. Understand the place of small business in history and explore the strengths and weaknesses of
small business. (Lo 1.1).
Start-up Business Plan
Assume yourself as an entrepreneur of a small startup business in Saudi Arabia.
A
Write brief notes on the following objectives:
1. Owners
a. Your Business Name, Address, E‐Mail
2. General Business Description (300 – 400 words)
A. What business will you be in? What will you do?
•Mission Statement
•Company goals and objectives
B. Business Philosophy
a. What is important to you in your business?
• To whom will you market your product?
• Describe your Industry: Is it a growth industry? What long term or Short-term changes do
you foresee in the industry? How will your company take advantage of it?
• Describe your most important company strengths and core competencies: What factors will
make the company succeed? What do you think your major competitive strengths will be?
What background experience, skills, and strengths do you personally bring to this new
venture?
• Legal form of ownership: Sole proprietor, Partnership, Corporation, Limited liability
corporation (LLC)? Why have you selected this form?
3. Products and Services
a. Describe in depth your products or services. (Technical specifications)
b. What factors will give you competitive advantages or disadvantages? Examples include
level of quality or unique or proprietary features
MGT402 – Assignment Rubric
Marks:5
Percentage 100
Percentage: 50
Marks: 2.5
Requirements
Percentage: 50
Marks: 2.5
Content
B
Exceeds Expectation
Meets Expectation
76-100
51-75
0-50
Includes all of the
required components,
as specified in the
assignment.
Includes most of
the required
components, as
specified in the
assignment.
51-75
Includes some of
the required
components, as
specified in the
assignment.
0-50
76-100
Demonstrates
substantial and
extensive
knowledge of the
materials, with no
errors or major
omissions.
Demonstrates
adequate
knowledge of the
materials; may
include some minor
errors or omissions.
Below
Expectation
Demonstrates fair
knowledge of the
materials and/or
includes some
major errors or
omissions.
Assume yourself as an entrepreneur of a small-scale business in Saudi Arabia.
(In Continuation to the Assignment -1)
4. Products and Services
a. Describe in depth your products or services. (Technical specifications)
b. What factors will give you competitive advantages or disadvantages? Examples include level of
quality or unique or proprietary features.
5. Marketing Plan
a. Market Research- Why?
b. Market Research- How? Primary or Secondary Data?
c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The
marketing plan will be the basis, later on, of the all‐important sales projection.
Product
• Describe the most important features. What is special about it?
• Describe the benefits. That is, what will the product do for the customer?
Customer
• Identify your targeted customers, their demographics
Competition
• What products and companies will compete with you?
• How will your products or services compare with the competition?
Strategy
• Outline a marketing Strategy.
Promotion
• How will you promote your Product?
• What will be your promotional budget?
Distribution Channels
How do you sell your products or services?
Answer:
References
College of Administrative and Financial Sciences
Assignment 1
Deadline: 1/12/2020 @ 23:59
Course Name: Entrepreneurship and Small Student’s Name: Lobna Alshabanah
Business
Course Code: – MGT 402
Student’s ID Number: 160114562
Semester: II
CRN:
Academic Year: 1440/1441 H
For Instructor’s Use only
Instructor’s Name:
Students’ Grade: Marks Obtained/Out of
Level of Marks: High/Middle/Low
Instructions – PLEASE READ THEM CAREFULLY
• The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
• Assignments submitted through email will not be accepted.
• Students are advised to make their work clear and well presented; marks may be
reduced for poor presentation. This includes filling your information on the cover page.
• Students must mention question number clearly in their answer.
• Read carefully Grading Rubric below for specific criteria: 0-5 Marks
• Late submission will NOT be accepted.
• Avoid plagiarism, the work should be in your own words, copying from students or
other resources without proper referencing will result in ZERO marks. No exceptions.
• All answered must be typed using Times New Roman (size 12, double-spaced) font.
No pictures containing text will be accepted and will be considered plagiarism).
• Submissions without this cover page will NOT be accepted.
Department of Business Administration
Entrepreneurship and Small Business – MGT 402
Assignment 1
Marks:5
Course Learning Outcomes:
1. Demonstrate a solid understanding of the potential of entrepreneur in today’s competitive
business world. (Lo 1.2)
2. Demonstrate ability to think independently and systematically on developing a viable business
model (Lo 1.3 & 3.7)
3. Understand the place of small business in history and explore the strengths and weaknesses of
small business. (Lo 1.1).
Start-up Business Plan
Assume yourself as an entrepreneur of a small startup business in Saudi Arabia.
A
Write brief notes on the following objectives:
1. Owners
a. Your Business Name, Address, E‐Mail
2. General Business Description (300 – 400 words)
A. What business will you be in? What will you do?
•Mission Statement
•Company goals and objectives
B. Business Philosophy
a. What is important to you in your business?
• To whom will you market your product?
• Describe your Industry: Is it a growth industry? What long term or Short-term changes do
you foresee in the industry? How will your company take advantage of it?
• Describe your most important company strengths and core competencies: What factors will
make the company succeed? What do you think your major competitive strengths will be?
What background experience, skills, and strengths do you personally bring to this new
venture?
• Legal form of ownership: Sole proprietor, Partnership, Corporation, Limited liability
corporation (LLC)? Why have you selected this form?
3. Products and Services
a. Describe in depth your products or services. (Technical specifications)
b. What factors will give you competitive advantages or disadvantages? Examples include
level of quality or unique or proprietary features
MGT402 – Assignment Rubric
Marks:5
Percentage 100
Percentage: 50
Marks: 2.5
Requirements
Percentage: 50
Marks: 2.5
Content
B
Exceeds Expectation
Meets Expectation
76-100
51-75
0-50
Includes all of the
required components,
as specified in the
assignment.
Includes most of
the required
components, as
specified in the
assignment.
51-75
Includes some of
the required
components, as
specified in the
assignment.
0-50
76-100
Demonstrates
substantial and
extensive
knowledge of the
materials, with no
errors or major
omissions.
Demonstrates
adequate
knowledge of the
materials; may
include some minor
errors or omissions.
Below
Expectation
Demonstrates fair
knowledge of the
materials and/or
includes some
major errors or
omissions.
Assume yourself as an entrepreneur of a small-scale business in Saudi Arabia.
(In Continuation to part A)
4. Products and Services
a. Describe in depth your products or services. (Technical specifications)
b. What factors will give you competitive advantages or disadvantages? Examples include level of
quality or unique or proprietary features.
5. Marketing Plan
a. Market Research- Why?
b. Market Research- How? Primary or Secondary Data?
c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The
marketing plan will be the basis, later on, of the all‐important sales projection.
Product
• Describe the most important features. What is special about it?
• Describe the benefits. That is, what will the product do for the customer?
Customer
• Identify your targeted customers, their demographics
Competition
• What products and companies will compete with you?
• How will your products or services compare with the competition?
Strategy
• Outline a marketing Strategy.
Promotion
• How will you promote your Product?
• What will be your promotional budget?
Distribution Channels
How do you sell your products or services?
Answer:
References
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