Frisco, Texas has been chosen as my city. Find their comprehensive plan (attached) and other information that sheds light on the planning processes in the community. After reviewing the comprehensive plan and the community’s website, Answer the following questions in a paper/report format:Describe the community (use more sources than just the summary in the comp plan) giving us location, population, brief history, key economic and cultural features, etc.When was most recent version of the comprehensive plan created? (2015 is when it was created)What topics were included in the comprehensive plan (denoting which are required and which are optional)What are five of the key recommendations from the comprehensive plan? (Page 12 of plan)Why are these important to this particular community?Do you consider the strategies for implementation innovative?What other planning documents do they have in place to support the areas of focus?How is the community working regionally to accomplish the goals for the comprehensive plan?What forums for public process are available? How is the planning director inclusive of the various needs of the community and other interests? What are other hot button issues for the community that have not been addressed in the comprehensive plan? This paper should be approximately 7-10 double spaced pages (exclusive of graphics, tables, references, appendices) and include citations and references. Integrate throughout the paper references from the readings or other media you have reviewed this semester. (Will attach media to reference)Here is the city planning website for more info: https://www.friscotexas.gov/509/Planning-Division2015 COMPREHENSIVE PLAN
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2015 COMPREHENSIVE PLAN
“ We will never bring disgrace on this our City by an act of dishonesty or cowardice.
We will fight for the ideals and Sacred Things of the City both alone and with many.
We will revere and obey the City’s laws, and will do our best
to incite a like reverence and respect in those above us
who are prone to annul them or set them at naught.
We will strive unceasingly to quicken the public’s sense of civic duty.
Thus, in all these ways, we will transmit this City not only, not less,
but greater and more beautiful than it was transmitted to us.”
Source: The Athenian Oath – National League of Cities
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Numerous individuals including
City of Frisco elected and appointed
officials, City Staff, members of
the Comprehensive Plan Advisory
Committee (CPAC), key stakeholders and
citizens provided knowledge, assistance
and insight throughout the process of
developing the vision and strategy for
the Frisco Comprehensive Update.
Specific contributions of the following
are greatly appreciated:
CITY MANAGER’S OFFICE
George Purefoy, City Manager
Henry Hill, Deputy City Manager
Nell Lange, Assistant City Manager
Ron Patterson, Assistant City Manager
COMPREHENSIVE PLAN ADVISORY COMMITEE
Dave Wilcox – Chair
MAYOR AND CITY COUNCIL
Maher Maso, Mayor
John Keating, Mayor Pro Tem
Will Sowell, Deputy Mayor Pro Tem
Jeff Cheney, Council Member
Scott Johnson, Council Member
Bob Allen, Council Member
Tim Nelson, Council Member
PLANNING & ZONING COMMISSION
Bill Woodard, Chair
Robert Roberti, Vice Chair
John Hamilton, Jr. – Vice Chair
Tony Felker, Chamber of Commerce
Michael Gfeller, Parks & Recreation Board Member
Jaime Ronderos, Frisco Economic Development
Richard Wilkinson, Frisco Independent School District
Rick Williamson, Planning & Zoning Commission
Clint Bedsole
Stephen Hulsey
Stan Brasuell
Chris Moss
Baxter Brinkmann
Kurt North
Chad Brubaker
Robert Ouellette
Debby Clark
Bruce Quinnell
Steve Cone
Lynn Slaney-Silguero
Aaron Fletcher
Jeffrey Stinson
Rick Fletcher
Edward Szczebak
Will Russell, Secretary
John Lettelleir, Development Services Director
Kevin Hodes
Beckye Frey, Senior Planner – Long Range
Kristie Edwards
Rick Williamson
Robert Cox
Linda James, Former Commissioner
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2015 COMPREHENSIVE PLAN
WITH ADDITIONAL SUPPORT FROM THE
FOLLOWING DEPARTMENTS
Administrative Services
Tom Johnston, CPPO, C.P.M. – Director
City Secretary
Jenny Page
Communications & Media Relations
Dana Baird-Hanks – Director
Convention & Visitor’s Bureau
Marla Roe – Executive Director
Engineering Services
Paul Knippel, P.E. – Director
Financial Services
Anita Cothran, CGFO – Director
Stacy Brown – Housing and Grant Administrator
Fire Department
Mark Piland – Fire Chief
Frisco Economic Development Corporation
Jim Gandy, CEcD, CCIM – President
Library Services
Shelley Holley – Director
CONSULTANT TEAM
Jacobs
Ignacio Mejia
Paul Culter
Farzine Hakimi
Meredith Mejia
Alexandra Marler
Mark Kirby
Strategic Community Solutions
Karen Walz
Ricker-Cunningham, Inc.
Anne Ricker
Bill Cunningham
Kimley-Horn And Associates, Inc.
Mark Bowers
Kurt Schulte
Drew Brawner
Robert Rae
Chelsey Cooper
Prologue Planning Services
Monica Heid
Townscape
Dennis Wilson
Parks & Recreation
Rick Wieland – Director
Police Department
John Bruce – Chief of Police
Public Works
Gary Hartwell, P.E. – Director
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TABLE OF CONTENTS
1 | EXECUTIVE SUMMARY
Importance of Comprehensive Planning . . . . . . . . . . 9
The 2015 Comprehensive Plan Process . . . . . . . . . . . 10
The Importance of Public Participation . . . . . . . . . . 10
The Vision   . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Guiding Principles . . . . . . . . . . . . . . . . . . . . . . . 12
Future Land Use Plan . . . . . . . . . . . . . . . . . . . . . 13
Implementation . . . . . . . . . . . . . . . . . . . . . . . 13
Community Well-Being . . . . . . . . . . . . . . . . . . . . 56
Healthy Places . . . . . . . . . . . . . . . . . . . . . . . . . 57
Healthy Lifestyle . . . . . . . . . . . . . . . . . . . . . . . 58
Social Connection . . . . . . . . . . . . . . . . . . . . . . . 59
Green Building . . . . . . . . . . . . . . . . . . . . . . . . . 60
Code Enforcement . . . . . . . . . . . . . . . . . . . . . . . 60
Healthy Natural Environment . . . . . . . . . . . . . . . . 61
Human Services . . . . . . . . . . . . . . . . . . . . . . . . 62
Public Safety . . . . . . . . . . . . . . . . . . . . . . . . . 63
2 | PRINCIPLES & ACTIONS
2015 Comprehensive Plan Vision Statement . . . . . . . 15
Guiding Principles . . . . . . . . . . . . . . . . . . . . . . . 15
Principles by Strategic Category . . . . . . . . . . . . . . . 16
3 | PLACEMAKING & RESILIENCY
Placemaking and Resiliency Principles . . . . . . . . . . . 21
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . 21
The Value of Placemaking . . . . . . . . . . . . . . . . . . 23
Placemaking and Resiliency . . . . . . . . . . . . . . . . . 23
Great Streets . . . . . . . . . . . . . . . . . . . . . . . . . 23
Great Places . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Image  . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
Placemaking Examples . . . . . . . . . . . . . . . . . . . . 25
7 | ECOLOGY & NATURAL RESOURCES
Ecology and Natural Resources Principles . . . . . . . . . 67
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . 68
Stewardship of Limited Resources . . . . . . . . . . . . . 69
The Quality of Frisco’s Natural Assets . . . . . . . . . . . . 72
The Design of the Built Environment . . . . . . . . . . . . 75
Community Engagement, Education and Involvement . 79
8 | INFRASTRUCTURE
Infrastructure Principles . . . . . . . . . . . . . . . . . . .
Components of the City’s Infrastructure . . . . . . . . . .
Existing Infrastructure . . . . . . . . . . . . . . . . . . . .
New Infrastructure . . . . . . . . . . . . . . . . . . . . . .
Conclusions . . . . . . . . . . . . . . . . . . . . . . . . . .
81
81
82
82
84
4 | LAND USE
Land Use Principles . . . . . . . . . . . . . . . . . . . . . . 39
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . 39
Land Use Policies . . . . . . . . . . . . . . . . . . . . . . . 40
Future Land Use Plan . . . . . . . . . . . . . . . . . . . . . 42
Place Types  . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
5 | ECONOMIC POLICIES
Economic Strategy Principles . . . . . . . . . . . . . . . . 51
Economic Strategy . . . . . . . . . . . . . . . . . . . . . . 51
Detailed Market Analysis . . . . . . . . . . . . . . . . . . . 52
Economic Policies . . . . . . . . . . . . . . . . . . . . . . . 53
6 | PUBLIC HEALTH & SAFETY
9 | TRANSPORTATION/MOBILITY
Transportation Principles . . . . . . . . . . . . . . . . . . . 85
Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . 85
Existing Transportation/Mobility System . . . . . . . . . 86
Existing Mobility Network . . . . . . . . . . . . . . . . . . 87
Existing Mobility . . . . . . . . . . . . . . . . . . . . . . . 87
Observations about Mobility in the City . . . . . . . . . . 88
10 | IMPLEMENTATION
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . 91
Implementation Strategy Development Process . . . . . 91
Partnerships . . . . . . . . . . . . . . . . . . . . . . . . . . 92
Key Implementation Strategies . . . . . . . . . . . . . . . 93
Public Health & Safety Principles . . . . . . . . . . . . . . 55
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2015 COMPREHENSIVE PLAN
APPENDICES
A6 | PUBLIC HEALTH & SAFETY SERVICES
Council Strategic Focus Areas . . . . . . . . . . . . . . . .101
Council Goals, 2014 . . . . . . . . . . . . . . . . . . . . . 101
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . .143
Public Safety . . . . . . . . . . . . . . . . . . . . . . . . . 143
Public Health . . . . . . . . . . . . . . . . . . . . . . . . . 146
Housing and Social Services . . . . . . . . . . . . . . . . .148
A2 | PLACEMAKING & RESILIENCY
A7 | ECOLOGY & NATURAL RESOURCES
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . .103
Trends – Past and Present . . . . . . . . . . . . . . . . . 103
The Importance of Creating Long-Term Value . . . . . . 105
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . .151
Assessment of Natural Assets . . . . . . . . . . . . . . . .151
Natural Asset Programs . . . . . . . . . . . . . . . . . . .156
A3 | LAND USE
A8 | TRANSPORTATION/MOBILITY
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . .111
Existing Land Use . . . . . . . . . . . . . . . . . . . . . . .111
Population  . . . . . . . . . . . . . . . . . . . . . . . . . . 114
Land Use Policies . . . . . . . . . . . . . . . . . . . . . . .115
Land Use Scenarios . . . . . . . . . . . . . . . . . . . . . .121
Urban Design . . . . . . . . . . . . . . . . . . . . . . . . .159
The Concept of Realms . . . . . . . . . . . . . . . . . . . .159
Mixed-Use and Multi-Modal Streets . . . . . . . . . . . .162
Street System Continuity . . . . . . . . . . . . . . . . . . 164
Traffic Systems Management . . . . . . . . . . . . . . . .166
Traffic Calming . . . . . . . . . . . . . . . . . . . . . . . . 167
Traffic Calming Devices . . . . . . . . . . . . . . . . . . . 167
A1 | STRATEGIC FOCUS AREAS
A4 | SCHOOL DISTRICT IMPACTS
Implications of Changes to Future Land Use Plan . . . .125
School Enrollment Projections . . . . . . . . . . . . . . .127
School Enrollment – Multi-Family vs Urban Living . . . .129
A5 | MARKET CONTEXT
Market Context . . . . . . . . . . . . . . . . . . . . . . . .133
Industry Trends . . . . . . . . . . . . . . . . . . . . . . . .133
Demographics and Psychographics . . . . . . . . . . . . 134
Market Supply and Demand . . . . . . . . . . . . . . . . 135
Residential  . . . . . . . . . . . . . . . . . . . . . . . . . . 136
Retail 
. . . . . . . . . . . . . . . . . . . . . . . . . . 137
Office 
. . . . . . . . . . . . . . . . . . . . . . . . . . 138
Industrial  . . . . . . . . . . . . . . . . . . . . . . . . . . 139
Market Share . . . . . . . . . . . . . . . . . . . . . . . . . 140
Frisco Market Capture . . . . . . . . . . . . . . . . . . . . 140
Frisco Market Implications . . . . . . . . . . . . . . . . . 141
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FIGURES
TABLES
Figure 3-1: Street Right-Of-Way Design . . . . . . . . . . 22
Figure 4-1: Comparison of 2006 Plan to FLUP . . . . . . . 48
Figure 4-2: Future Land Use Plan . . . . . . . . . . . . . . 49
Figure 4-3: Future Development Areas, Vacant Land . . . 50
Figure 6-1: CPTED . . . . . . . . . . . . . . . . . . . . . . . 65
Figure 7-1: Lewisville Lake East . . . . . . . . . . . . . . . 70
Figure 7-2: Floodplains and Tree Cover . . . . . . . . . . . 73
Figure 9-1: Transit Circulator Plan 2015 . . . . . . . . . . 89
Figure 9-2: Frisco Thoroughfare Plan . . . . . . . . . . . . 90
Figure A2-1: Financial Characteristics of Different
Types of Developments . . . . . . . . . . . .104
Figure A2-2: Maintenance & Operations (2014) . . . . . 106
Figure A2-3: City Tax Rate vs. Property Values . . . . . . 106
Figure A2-4: Impact of Proximity to Park . . . . . . . . .107
Figure A3-1: Existing Land Use, 2014 . . . . . . . . . . . 113
Figure A4-1: School Districts Serving Frisco Residents . 125
Figure A4-2: Vacant Land Per Place Type Changes
by School District . . . . . . . . . . . . . . . 126
Figure A5-1: Residential Trade Area . . . . . . . . . . . . 136
Figure A5-2: Retail Trade Area . . . . . . . . . . . . . . . 137
Figure A5-3: Office Trade Area . . . . . . . . . . . . . . . 138
Figure A5-4: Industrial Trade Area . . . . . . . . . . . . .139
Figure A7-1: North Texas Natural Regions . . . . . . . . .153
Figure A7-2: Regional Watersheds . . . . . . . . . . . . .153
Figure A7-3: Regional Vegetation . . . . . . . . . . . . . 154
Figure A8-1: The Street Realm . . . . . . . . . . . . . . . 159
Figure A8-2: Minor Thoroughfare 2 (Mixed-Use or
Transit-Oriented Development) . . . . . . .163
Figure A8-3: Minor Thoroughfare 3 . . . . . . . . . . . . 163
Figure A8-4: Collector 2 (Mixed-Use or TransitOriented Development) . . . . . . . . . . . .163
Figure A8-5: Possible Locations for New MixedUse Roadway Cross Sections . . . . . . . . .164
Table 4.1: Future Development Areas, Vacant Land . . . . 50
Table A3.1: Frisco Existing Land Use . . . . . . . . . . . .113
Table A3.2: Decennial Census Population (April)
and January Estimates . . . . . . . . . . . .114
Table A3.3: Population Capacity at Build-Out
Highest Density Scenario . . . . . . . . . . .114
Table A3.4: Housing Unit Capacity at Build-Out
Highest Density Scenario . . . . . . . . . . .114
Table A4.1: Areas with FLUP Place Type Changes
by School District . . . . . . . . . . . . . . . 126
Table A4.2: Frisco ISD, Net School Enrollment
from changes to FLUP . . . . . . . . . . . . .127
Table A4.3: Prosper ISD, Net School Enrollment
from changes to FLUP . . . . . . . . . . . . .128
Table A4.4: Lewisville ISD, Net School Enrollment
from changes to FLUP . . . . . . . . . . . . .128
Table A4.5: School Enrollment Ratio by Unit Type . . . . 129
Table A4.6: Proportion of Studio, 1 Bed, 2 Bed, 3
Bed Units . . . . . . . . . . . . . . . . . . . .129
Table A4.7: Comparison of Residential Product
Type (2014) . . . . . . . . . . . . . . . . . . .130
Table A4.8: 2015 Tax Assessors Value per Acre, by
Residential Product Type . . . . . . . . . . .131
Table A4.9: School District Tax Implications, by
Residential Product Type . . . . . . . . . . .131
Table A5.1: Market Demand Summary Frisco
Comprehensive Plan Update (15-Year)
January 2015 . . . . . . . . . . . . . . . .140
Table A7.1: Species at Risk, Collin and Denton
Counties . . . . . . . . . . . . . . . . . . . . .155
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2015 COMPREHENSIVE PLAN
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08-04-15
1 | EXECUTIVE SUMMARY
“… The plan shall be made with the general purpose of guiding and accomplishing a coordinated,
adjusted, and harmonious development of the municipality and its environs which will, in accordance
with present and future needs, best promote health, safety, morals, order, convenience, prosperity,
and general welfare, as well as efficiency and economy in the process of development.”
– Jay M. Stein, Classic Readings in Urban Planning
Importance of
Comprehensive Planning
The City of Frisco has a strong tradition
of planning. Comprehensive Plans were
completed or updated in 1982, 1991, 2000 (the
Millennium Plan) and 2006, and City leaders
have stated openly that the Comprehensive Plan
may be the most important tool the City has for
guiding the future of Frisco. This awareness of
the importance of a plan and a well-thoughtout implementation strategy has helped Frisco
become one of the most noted and notable
places in the Dallas-Fort Worth Metroplex, in
Texas and even in the nation.
City officials have been true to many of the
guidelines and recommendations in these plans
over the years and have also recognized the
need to update related plans and programs,
such as the Park Master Plan and the Downtown
Revitalization Plan. The responsibility for
implementing the Comprehensive Plan
involves a number of departments and crosses
departmental boundaries within the City
organization.
08-04-15
It is also important for the City to be able to
respond to unique opportunities that the
Comprehensive Plan has not anticipated. When
these opportunities—specifically, development
proposals or special projects—present
themselves, this document will be an important
reference for the Planning & Zoning Commission
and City Council as they consider the impacts of
these proposals based on the approved Future
Land Use Plan for the property in question as
well as the vision for surrounding properties.
The latest update, the 2015 Comprehensive
Plan, continues the City’s planning tradition
and sets the stage for the City of Frisco as a
great place to live, work, play and visit. Growth
within Frisco is inevitable, but the reasoned and
thoughtful planning that form the basis for this
Plan will allow the City to manage this growth,
maximize benefit for the citizens of Frisco and
fulfill the destiny the community envisions.
The Comprehensive Plan is intended
to be a dynamic, adaptable guide.
9
2015 COMPREHENSIVE PLAN
The 2015 Comprehensive
Plan Process
Frisco as it has in the past, long after any update
to the 2015 Comprehensive Plan is adopted.
As was the case in previous comprehensive
planning efforts, the update process was
predicated on the involvement of Frisco officials,
staff and the cornerstone of any comprehensive
planning process—public participation. Frisco
has a highly-involved citizenry, and many
individuals took part in the 2015 update of the
Comprehensive Plan, partly because previous
planning efforts have been so successful and
partly because they wanted to be certain that
the Frisco of the future is a desirable, resilient
place.
The Importance of Public
Participation
The City Council appointed a representative
group of 23 interested and motivated citizens
to serve as the Comprehensive Plan Advisory
Committee (CPAC). The committee was integral
to the planning process:




Serving as the primary public interface
with the consultant team,
Serving as a sounding board for key
concepts and strategies,
Providing input in terms of visioning and
updating recommendations, and
Reviewing drafts of the Plan components
prior to their submittal to the
general public, the Planning & Zoning
Commission, and the City Council for
consideration.
As a result of this process, portions of the (2006)
Comprehensive Plan document were validated,
others were updated, and still others appear in
this planning document for the first time.
The 2015 Comprehensive Plan is the official
planning document of the City, but finalizing the
Plan does not represent the end of the process.
Planning is not a single event; it is an ongoing
endeavor. The Comprehensive Plan is intended
to be a dynamic, adaptable guide for citizens
and officials as they work to shape Frisco’s future
on a continual, proactive basis. The City has
recognized this, and planning will continue in
10
This community-based planning process was
carried out in six phases from initial meetings in
January 2014 to the City Council’s adoption of
the Plan in March 2015.
The six planning phases include:
• Phase 1: Project Initiation
• Phase 2: State of the City (Analysis)
• Phase 3: Community-Wide Vision
• Phase 4: Vision Framework
• Phase 5: Implementation
• Phase 6: Adoption
Each of these elements built upon the previous
phases and was important to keep the process
integrated and on schedule. Public participation
is integral to any comprehensive plan. In large
part, the citizens have made Frisco what it is
today. They have elected leaders with foresight,
voted for the financing necessary for special
developments and public improvements and
been highly engaged in planning for the City’s
future.
The ultimate success of the 2015
Comprehensive Plan will depend upon whether
it truly reflects the needs and desires of these
citizens and whether there are appropriate
mechanisms for implementing the goals and
policies outlined in the Plan.
“The strength of our democracy lies in
the sharing of knowledge and in the
sharing of our decisions as to how to use
it…In the long run, if we do not advance
together, we are likely to find that we
have not advanced at all.”
Source: Frederick H. Bair, Jr.;
Planning Cities, pg. 40
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Executive Summary | 1
Input collected via public involvement is a
key aspect of plan development. There are
numerous ways in which public participation was
sought during this process:







Neighborhood workshops
Key stakeholder interviews
Open house meetings in locations
throughout the city
Online surveys
Meeting-in-a-Box workshops
Discussions with key City staff and
partner agencies such as the school
districts
Public hearings
These public participation activities provided
multiple and frequent opportunities for the
citizens and stakeholders of Frisco to provide
input throughout the process and City officials,
City staff and the general public were able to
review and comment on the draft Plan on a
number of occasions prior to its adoption by City
Council.
The plan is intended to be used as a strategic
policy guide for staff and City for the long term
fiscal and built environment of the City. It is
intended to be iterative in nature and should
be reviewed and updated periodically so that it
remains a valid policy document.
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The Vision
The vision statement is the overall declaration
of what Frisco desires to be in the long-term.
Policy and decision-making should be compatible
with this statement, (see also Chapter 2,
Principles & Actions).
Vision Statement
Frisco is vital, desirable and resilient
because its strong sense of community is
based on:

High-quality, people-oriented
design;

Celebration of distinctive natural
and cultural assets and a unique
Frisco identity;

Effective and sustainable use
of limited resources, including
public funds; and

Provision of public facilities,
services and amenities that
residents and businesses need
for their own continuing success.
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2015 COMPREHENSIVE PLAN
Guiding Principles
Twelve overarching ideals have been identified as key concepts for promoting Frisco as a desirable
place in the future. These Guiding Principles represent the direction received by the planning team
from Frisco stakeholders during the planning process, (see also Chapter 2, Principles & Actions).
The City should work to achieve these Guiding Principles as it implements the 2015 Comprehensive
Plan, (see also Chapter 10, Implementation).
PRINCIPLE 1:
Frisco is sustainable — desirable and resilient over time — in terms of its
residential areas, infrastructure, economy and resource use and contains
walkable places that remain distinctive and appealing over time.
PRINCIPLE 2:
Frisco’s natural assets and open spaces are retained and are valued focal points for
the community.
PRINCIPLE 3:
Frisco invests in infrastructure and facilities to keep pace with its growth in residents
and jobs.
PRINCIPLE 4:
The Frisco community offers quality education and training for children (K-12),
college age students and adults.
PRINCIPLE 5:
Frisco is a high-quality community in terms of its design, amenities and quality of
life.
PRINCIPLE 6:
Frisco is a healthy and safe community.
PRINCIPLE 7:
Frisco is diverse, with a variety of housing, shopping, arts/culture and entertainment
choices.
PRINCIPLE 8:
Frisco has a strong sense of community.
PRINCIPLE 9:
Frisco’s neighborhoods—of all types—remain vital and desirable, even as they
mature, and provide a variety of housing choices that meet the needs of people at
all stages of their lives.
PRINCIPLE 10: Frisco has a diverse economy and is recognized as a major DFW employment center
and a regional event, sports and cultural destination.
PRINCIPLE 11: Frisco is a walkable city where most residents have ready access from their homes to
schools, jobs, open spaces, shopping, entertainment, a variety of mixed-use places
and other destinations using travel modes in addition to the auto (such as walking,
biking and public transportation).
PRINCIPLE 12: Frisco coordinates its land use patterns with the City’s mobility network to minimize
traffic congestion.
12
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Executive Summary | 1
Future Land Use Plan
Implementation
One of the most important elements of the 2015
Comprehensive Plan is the Future Land Use plan,
which serves as the foundation for guiding future
land use in the City. The Future Land Use plan
identifies 12 unique development styles for the
city, branded as Place Types, (see also Chapter 4,
Land Use, pp. 42-47).
The implementation of any Comprehensive
Plan requires the identification of key steps
and actions required to further the City of
Frisco’s priorities for the future. It prioritizes
implementation strategies according to
the substantive elements within the plan
and identifies a time frame for undertaking
the strategy and the parties and partners
responsible for moving the plan ahead, (see also
Chapter 10, Implementation).
Two of the Place Types are residential in nature,
and seven are activity centers of varying intensity
envisioned as locations for jobs, entertainment,
mixed-use and a live-work-play environment.
The remaining three focus on public/semi-public
uses, park/open space and the floodplain areas.
For each Place Type, there is a corresponding
description of intent, character and appropriate
land uses. It is important to note that the Future
Land Use Plan must be seen as advisory in
nature; the City’s zoning ordinance is the official
legal guide for development controls.
Suburban Neighborhood
Town Center
Mixed-Use Neighborhood
Transit Oriented Development (TOD)
Urban Center
Suburban Regional Activity Center
Commercial Node
Business Park
Industrial Park
Public / Semi-Public
Park
Floodplain
Implementation Strategy
Development Process
Implementation strategies for this
Comprehensive Plan were identified, vetted and
approved through a combination of methods
aimed at achieving the highest level of public
input possible.
These methods included:
• Input and brainstorming with the public
via public meetings, online surveys and
individual discussions
• Stakeholder interviews
• Planning team technical analysis and
review of best practices from other
communities
• Coordination with concurrent planning
efforts involving the City and other
agencies and direction from staff
• Review, prioritization and consensus
agreement with the Comprehensive Plan
Advisory Committee (CPAC)
The Implementation Strategies matrix provides
a list of action items organized by category.
Time frames are established to better schedule
particular actions since not all strategies can be
implemented at once, or because the actions
need to occur in a certain order to achieve
efficiency and success. Time frames in the
matrix have been generalized into three groups
subject to workload and budget:



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Short-Term – 0 – 2 Years
Mid-Term – 2 – 5 Years
Long-Term – 5+ years
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2015 COMPREHENSIVE PLAN
Partnerships
The partners identified below will play
an important role in implementing the
Comprehensive Plan.
City of Frisco

For all items in the Implementation
Strategy matrix, the City of Frisco will
have a role. If a strategy was viewed
as a priority by the community but not
seen as within the City’s purview, the
City would be expected to be a key
participant in working with the lead
entity to accomplish that task.
Community Members

Community members are an important
and integral piece of Comprehensive
Plan implementation. The City Vision
and Guiding Principles should be
championed by community members,
including property owners, businesses,
residents, homeowners associations
and other organizations investing in the
community in order for the Plan to be
achieved.
Key Implementation
Strategies
The implementation strategy is a means of
linking the priority needs and opportunities,
identified through the public engagement
process, to specific actions, programs and
policies that the City should undertake to
address them. This section highlights key
implementation strategies being recommended
as a part of the Comprehensive Plan’s 10year (2015-2025) work program. These
Implementation Strategies are provided from
a community-wide standpoint. The key action
themes for the next 10 years include:
1. Guidelines

2. Regulations

Local Agencies

Coordination with local agencies will
assist with the provision of the quality
community services and facilities
necessary for the prosperity of the City.
County-level Agencies

Partnerships with Collin County and
Denton County will assist Frisco in
the coordination of City, County and
regional implementation efforts.
Regional and State Agencies

Coordinating with regional and Statelevel agencies will also be part of the
implementation plan.
Public-Private Partnerships

14
Public-private partnerships provide the
opportunity for the City and its partner
agencies to work with the private and
non-profit sectors to meet public and
private needs, jointly participate in the
implementation measures.
Update or enhance design guidelines
to support Place Making in key Place
Type areas and the use of natural areas
and resources in the design of Frisco
neighborhoods and amenities.
Review and update landscape
regulations for private developments
and City infrastructure projects to
ensure wise water use.
3. Financial Incentives

Review and refine FEDC incentive
programs to maximize their support for
Comprehensive Plan implementation.
4. Capital Investments

Review and revise City street design
standards as necessary to follow Place
Making principles.
5. Education and Communication

Establish a process for regular review of
progress on plan implementation.
6. Partnerships

In collaboration with educational
entities, conduct a study to determine
potential locations for higher education
facilities in Frisco.
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2 | PRINCIPLES & ACTIONS
2015 Comprehensive Plan Vision Statement
A vision statement is an overall declaration of what a community desires to be in the long-term.
The Comprehensive Plan Advisory Committee (CPAC) created this vision statement and a set of
supporting guiding principles to provide overall direction to help guide City policy and decisionmaking thus shaping this community’s future over many years.
Frisco is vital, desirable and resilient because its strong sense of community is based on:
• High-quality, people-oriented design;
• Celebration of distinctive natural and cultural assets and a unique Frisco identity;
• Effective and sustainable use of limited resources, including public funds; and
• Provision of public facilities, services and amenities that residents and businesses need for
their own continuing success.
The City Council prepares Council Goals at its Strategic Work Session each year. Council’s priorities
for 2014 were reviewed by CPAC during the development of the Comprehensive Plan vision and
guiding principles. These Goals and the Council’s Strategic Focus Areas played an important role in
the construction of this Comprehensive Plan. The relationships between the City Council’s Goals and
Strategic Focus Areas is shown in Appendix A1, Strategic Focus Areas.
Guiding Principles
PRINCIPLE 1:
Frisco is sustainable — desirable and resilient over time — in terms of its residential
areas, infrastructure, economy and resource use and contains walkable places that
remain distinctive and appealing over time.
PRINCIPLE 2:
Frisco’s natural assets and open spaces are retained and are valued focal points for
the community.
PRINCIPLE 3:
Frisco invests in infrastructure and facilities to keep pace with its growth in residents
and jobs.
PRINCIPLE 4:
The Frisco community offers quality education and training for children (K-12),
college age students and adults.
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2015 COMPREHENSIVE PLAN
PRINCIPLE 5:
Frisco is a high-quality community in terms of its design, amenities and quality of
life.
PRINCIPLE 6:
Frisco is a healthy and safe community.
PRINCIPLE 7:
Frisco is diverse, with a variety of housing, shopping, arts/culture and entertainment
choices.
PRINCIPLE 8:
Frisco has a strong sense of community.
PRINCIPLE 9:
Frisco’s neighborhoods—of all types—remain vital and desirable, even as they
mature, and provide a variety of housing choices that meet the needs of people at
all stages of their lives.
PRINCIPLE 10: Frisco has a diverse economy and is recognized as a major DFW employment center
and a regional event, sports and cultural destination.
PRINCIPLE 11: Frisco is a walkable city where most residents have ready access from their homes to
schools, jobs, open spaces, shopping, entertainment, a variety of mixed-use places
and other destinations using travel modes in addition to the auto (such as walking,
biking and public transportation).
PRINCIPLE 12: Frisco coordinates its land use patterns with the City’s mobility network to minimize
traffic congestion.
Principles by Strategic Category
The Vision Statement and 12 Guiding Principles presented provide the overall policy direction for this
Comprehensive Plan. More specific guidance is provided by a set of strategies that focus on seven
important substantive categories. These seven categories are:







Placemaking & Resiliency
Land Use
Economic Policies
Public Health & Safety
Ecology & Natural Resources
Infrastructure
Transportation & Mobility
Principles that address particular aspects of these categories are cited below, as well as in the seven
strategy chapters that follow. The strategies provide detail and direction for the implementation
plan, which is the pathway to achieving the community’s vision for the future of Frisco, (see also
Chapter 10, Implementation).
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Principles & Actions | 2
Placemaking & Resiliency
(See also Chapter 3, Place Making & Resiliency)
PRINCIPLE 1:
Create distinctive destinations that attract people and encourage social interaction.
PRINCIPLE 2:
Create great streets with human-scaled architecture, walkability, attractive amenities
and an engaging street wall.
PRINCIPLE 3:
Build for the long term value of both the development and the community with
safe streets and neighborhoods, high-quality buildings that can adapt easily to the
changing demands of the marketplace, a range of housing options and a variety of
gathering spaces.
PRINCIPLE 4:
Encourage a mixture of land uses in an active pedestrian environment and a network
of sidewalks and trails that links people that link people of all ages and physical
abilities to their destinations.
PRINCIPLE 5:
Encourage environmental responsiveness, preserving and enhancing natural areas
for the health, aesthetic, infrastructure and economic benefits the community will
receive.
Land Use
(See also Chapter 4, Land Use)
PRINCIPLE 1:
Encourage the most desirable, efficient use of land while maintaining and enhancing
local aesthetics.
PRINCIPLE 2:
Encourage a balance of land uses to serve the needs of citizens and to ensure a
diverse economic base.
PRINCIPLE 3:
Ensure that land use recommendations for development and redevelopment respect
environmental factors and support innovative design.
PRINCIPLE 4:
Create dedicated land use and infrastructure policies that focus on Center City.
Economic Policies
(See also Chapter 5, Economic Policies)
PRINCIPLE 1:
Continue to diversify the local economic base and strengthen and stabilize the tax
base.
PRINCIPLE 2:
Create quality working environments that foster an attractive sense of place.
PRINCIPLE 3:
Encourage a full-service array of retail and service opportunities.
PRINCIPLE 4:
Ensure that a broad range of housing alternatives are available for employees,
employers and residents transitioning to various lifestyle stages.
PRINCIPLE 5:
Encourage dialogue between local colleges and universities, private sector
businesses and the City’s partner agencies to create programs that will develop a
high-quality workforce by making opportunities for life-long learning accessible.
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2015 COMPREHENSIVE PLAN
Public Health & Safety
(See also Chapter 6, Public Health & Safety)
PRINCIPLE 1:
Promote community well-being by designing Frisco’s neighborhoods, thoroughfares
and public facilities so that residents can choose an active, healthy lifestyle.
PRINCIPLE 2:
Provide access to walking and biking trails for people of all ages and physical abilities
within and close to Frisco neighborhoods
PRINCIPLE 3:
Use Code Enforcement and the Housing Rehabilitation Program, which provide
assistance to those with special needs—elderly, disabled and economically
disadvantaged persons—as part of the strategy for helping Frisco neighborhoods
remain desirable over time.
PRINCIPLE 4:
Use Code Enforcement and the Affordable Housing Division as tools to implement
the City’s Neighborhood Partnership Plan (NPP), including a focus on older
neighborhoods, and evaluate the NPP every five years for its effectiveness and any
needed updates.
PRINCIPLE 5:
Continue to use the City’s annual inspection of multi-family units to ensure that
apartments and urban living units are code compliant.
PRINCIPLE 6:
Address the desire of all people in Frisco, including those with special needs, such as
the elderly, disabled and economically disadvantaged, to live active lives and find the
resources necessary to meet their daily needs.
PRINCIPLE 7:
Identify services and programs that can help Frisco residents who are struggling
meet their most pressing needs—transportation, affordable housing and mental
health services—in an efficient and economical way.
PRINCIPLE 8:
Train staff to work with applicants in the design of Frisco’s neighborhoods
and business areas for safety using the principles of Crime Prevention through
Environmental Design (CPTED)—a technique that uses design features such as
fencing, lighting, open views and access control to deter crime and enhance the
police department’s efforts to maintain a secure community.
Ecology & Natural Resources
(See also Chapter 7, Ecology & Natural Resources)
18
PRINCIPLE 1:
Utilize the 1999 Environmental Attributes Analysis in the review of zoning
applications and the design of capital infrastructure as a resource for identifying
and preserving limited natural resources and unique natural assets and creating
amenities for the community.
PRINCIPLE 2:
Adopt and implement planning and development practices that encourage public
and private property owners to maintain, or even enhance, the quality of the
region’s air, aquifers, streams and lakes, to conserve water and to retain important
natural assets as focal points and amenities.
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Principles & Actions | 2
PRINCIPLE 3:
Continue Frisco’s leadership in green design planning and engineering for residential
and commercial buildings and encourage the design of City facilities, development
sites and neighborhoods based on low life-cycle cost and green engineering
principles.
PRINCIPLE 4:
Develop and use Frisco’s floodplain areas to maximize stormwater management,
protect surrounding properties from extreme weather events, preserve natural
areas as amenities and minimize future costs and liabilities for the community.
PRINCIPLE 5:
Protect, enhance and increase healthy tree cover throughout Frisco to maximize
the many benefits that trees bring to the community—lower energy costs, reduced
heat island effect, shaded walkways, improved air quality, increased livability and
enhanced quality of life.
PRINCIPLE 6:
Use non-renewable energy resources efficiently, take advantage of opportunities to
conserve energy, use renewable energy resources when feasible and cost-effective
and encourage Frisco businesses and residents to do the same.
PRINCIPLE 7:
Evaluate methods for monitoring the community’s environmental footprint and look
for ways to reduce this footprint when doing so is consistent with other quality-oflife objectives.
PRINCIPLE 8:
Continue to play a leadership role in the region’s efforts to maintain and enhance
North Texas’ air and water quality and natural assets, particularly among the growing
suburban cities in the area.
PRINCIPLE 9:
Take advantage of Frisco’s natural areas and features to create focal points,
connect City and regional network of trails and contribute to the identity of Frisco’s
neighborhoods and the daily life of Frisco’s residents.
PRINCIPLE 10: Partner with residents and businesses, schools and outside organizations to offer
programs that educate and engage Frisco citizens in the benefits of sharing nature
and using resources responsibly.
Infrastructure
(See also Chapter 8, Infrastructure)
PRINCIPLE 1:
Identify, prioritize and adopt a funding strategy, based on preliminary cost estimates,
for the infrastructure projects necessary to support new construction so that the
improvements are in place when they are needed.
PRINCIPLE 2:
Give the same level of importance and attention to the maintenance of
infrastructure as to the construction of new facilities.
PRINCIPLE 3:
Prioritize infrastructure improvements and maintenance projects to provide the best
economic return to the City.
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2015 COMPREHENSIVE PLAN
Transportation/Mobility
(See also Chapter 9, Transportation/Mobility)
PRINCIPLE 1:
Maximize the capacity of the current mobility network by making improvements
within the existing right-of-way where possible.
PRINCIPLE 2:
Upgrade existing roadways and create new streets with aesthetically pleasing
features appropriate to the adjacent land use and the roadway type.
PRINCIPLE 3:
Construct new roadways so that they respect the natural environment.
PRINCIPLE 4:
Make future multi-modal mobility choices—walking, biking, transit—available to
Frisco citizens to help reduce vehicular trips on city streets.
PRINCIPLE 5:
Integrate planned land uses with the City’s multi-modal mobility network.
PRINCIPLE 6:
Increase the interconnection of roads and trails as feasible.
PRINCIPLE 7:
Design local neighborhood streets to discourage speeding and maximize safety.
PRINCIPLE 8:
Continue to employ Transportation System Management (TSM) strategies to
maintain and/or improve mobility.
PRINCIPLE 9:
Employ Transportation Demand Management (TDM) techniques to reduce traffic
demand.
PRINCIPLE 10: Continue to work with outside agencies to promote mobility improvements.
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3 | PLACEMAKING & RESILIENCY
“…Streets and their sidewalks, the main public places of a city, are its most vital organs. If a city’s
streets and sidewalks look interesting, the city looks interesting; if they look dull, the city looks dull.”
-Jane Jacobs
Placemaking and Resiliency Principles
PRINCIPLE 1:
Create distinctive destinations that attract people and encourage social interaction.
PRINCIPLE 2:
Create great streets with human-scaled architecture, walkability, attractive amenities
and an engaging street wall.
PRINCIPLE 3:
Build for the long term value of both the development and the community with safe
streets and neighborhoods, high-quality buildings that can adapt easily to the changing
demands of the marketplace, a range of housing options and a variety of gathering
spaces.
PRINCIPLE 4:
Encourage a mixture of land uses in an active pedestrian environment and a network
of sidewalks and trails that links people of all ages and physical abilities to their
destinations.
PRINCIPLE 5:
Encourage environmental responsiveness, preserving and enhancing natural areas for
the health, aesthetic, infrastructure and economic benefits the community will receive.
Introduction
Placemaking is the foundation for creating
a desirable city, and adherence to the
principles of Placemaking will be critical in
determining Frisco’s future.
Placemaking is about putting people first.
When people have a choice about where to live,
they seek out the places that offer community,
connection and a higher quality of life. Three
elements crucial to a successful city—good
schools, a variety of services, and strong
aesthetics—combine to create strong and resilient
places that attract people, shore up property
values and help maintain a healthy revenue
stream for the city.
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Successful “Placemaking” is creating memorable
places that engage people. These places tend
to emerge where a city and/or a developer takes
advantage of the attributes of the surrounding
area—topography, vegetation, land uses, building
form—and utilizes those attributes to create
a place that is distinctly different from any
other place in the region. They have a sense of
authenticity rather than a Disneyland feel, (see
also Appendix A2, Placemaking & Resiliency).
Street rights-of-way are one of the most
overlooked opportunities for shaping a
community’s image, (see also Appendix A2,
Placemaking & Resiliency and Appendix A8,
Transportation/Mobility). Street rights-of-way
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2015 COMPREHENSIVE PLAN
Figure 3-1: Street Right-Of-Way Design
are generally the single largest land use within a
city. Everyone who lives, visits or travels through
a city develops a perception of the community
and decides what kind of place it is and how
desirable it would be to live or work there based
on the impression they get as they travel on city
streets.
When people drive, use transit, walk or cycle
into Frisco, they should be struck by the fact that
they are in a special community. The best way
to achieve this feeling is not just with signage,
banners or entry monuments, but with the design
of streets and trails, the siting and design of
buildings and the use of streetscaping and
strategically located open space.
“Resiliency” is ensuring that a place will continue
to be desirable in comparison with other areas,
maintaining and even increasing its value over
time and through economic cycles. Resilient
places like Highland Park, University Park, and the
“M Streets” in Dallas embody many of the guiding
principles listed above, and their residents tend
to display a strong sense of pride and community
cohesion.
Maturing suburban cities begin facing the
challenge of aging properties, sagging property
values and declining sales tax revenues at about
the same time as the need for major maintenance
occurs on crumbling infrastructure, (see also
Appendix A2, Placemaking & Resiliency).
Placemaking techniques can help create and
maintain higher property values and attract
reinvestment. The application of placemaking
principles, however, will not occur without City
leadership.
22
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Placemaking & Resiliency | 3
The Value of Placemaking
There are two types of value – initial value and
long-term value. Initial value benefits meeting
an immediate market demand and converting
vacant land into a new use by improving it with
buildings and utilities. Over time, however, the
value of the investment often tends to decline,
and this can be challenging for communities.
The city has a fiscal obligation to its citizens to
ensure that there is a diversity of commercial
and residential projects, firmly based on quality
Placemaking principles, so that businesses and
residents are committed to the city and their
neighborhoods for the long term and will invest
and reinvest in their properties.
Proven techniques for enhancing property values
and attracting reinvestment include, but are not
limited to:



The provision and integration of open
space can significantly enhance property
values.
Expressing natural features like
topography, vegetation, creeks and
drainage can provide a community with
personality and beauty, distinguishing it
from neighboring cities and helping to
define the community’s unique DNA.
Trees provide relief from the harshness of
roads and buildings and have a significant
effect on making both the indoor and
outdoor environment more comfortable.
Placemaking and
Resiliency
Developments that incorporate sound
Placemaking principles as a fundamental part
of the design process will stand out as unique,
identifiable places that attract businesses and
residents and create higher property values in
both the short term and the long term.
These key consideration can combine to create a
place that is much greater in total than the sum of
its parts—a truly great place.
Great Streets
An astute developer recognizes the added value
that trees, water and unique land formations can
bring to a project; i.e. designing with the natural
environment rather than trying to minimize it.

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Natural areas should be encouraged to be,
or perhaps required to be, preserved for
the betterment of the community and the Great streets comfortably accommodate multiple
people in it, even in the heart of the urban users—cars, pedestrians and bicycles—and are
environment, (see also Appendix A2,
defined by buildings and streetscaping.
Placemaking & Resiliency).
• When streets are designed so that traffic
moves at speeds of 20 to 25 mph, all users
can share the street. Drivers are moving
slowly enough to watch for pedestrians
and to see signs and signals; pedestrians
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2015 COMPREHENSIVE PLAN

feel safe crossing the roadway; cyclists can
blend in with vehicular movement.
Streetscapes should not be dominated
by parking lots. Parking should generally
be maximized on non-arterial streets to
provide visitors and customers easy access
to adjacent properties.
Additional parking, including garages and loading
bays, should be relegated to secondary streets
and alleys and the center of blocks which are
largely lined with buildings and landscaping.

Parking should also be shared among the
non-residential uses in mixed-use districts
to minimize the amount of parking that
is reserved for individual users. This
technique improves the efficiency of
parking and reduces the total number of
spaces that must be built to accommodate
development.
One way to accomplish this objective in larger
development parcels is to establish a parking
district that would consolidate employee and
visitor parking in locations meeting the criteria
outlined above. This approach could also
accommodate changes in uses without triggering
the requirement for the construction of new
parking facilities. A district of this sort could
be managed by a parking authority or district
association.
Great Places
Creating great destinations involves the
development of places that people are attracted
to—compact places that feel comfortable and
provide opportunities for pedestrian activity
and social interaction. This principle has great
implications for those considering how to arrange
land uses and how to design streets and buildings,
especially at street level. These key consideration
can combine to create a place that is much
greater in total than the sum of its parts—a truly
great place.
The concept of building for the long term
promotes the construction of a high-quality
infrastructure of buildings that do not have to be
24
demolished once the original tenant has vacated.

Great cities contain buildings that are wellsited, constructed for pedestrian access
and provide a feeling of enclosure for the
adjoining public space, including streets,
open space and plazas.
• A combination of flexible building types,
a flexible site layout and focusing retail
and mixed-use into compact pedestrianoriented centers can help expedite the
reuse, reinvestment and re-purposing
of buildings; and in encouraging people
to stay, socialize and reinvest in the
development.
• A range of neighborhoods and housing
choices should also be encouraged
in order to fill a variety of needs and
markets. These choices could include:
–– Lofts with or without retail/flex space
at grade;
––
Urban living units;
––
Live/Work units;
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Placemaking & Resiliency | 3
––
Townhomes;
––
Detached single-family residences; and
––
Estate homes.

Integrating a variety of uses within a
development supports the concept of
creating engaging places by mixing land
uses—retail, personal service, residential
and office—to help animate the area by
encouraging activity during the day, in the
evening and on weekends.
• Linking mixed-use and retail centers to
their surroundings and other districts in the
city is an important aspect of Placemaking.
These great places should have clear edges,
human-scaled architecture, walkable
streets, public gathering spaces, attractive
amenities and eye-catching detail.
• Flex space that can accommodate either
retail or restaurant uses should be
constructed along primary pedestrian
corridors and should incorporate windows
and entrances that open directly to the
sidewalk. These spaces can be populated
with stores, restaurants and “third
places”—places that are neither home nor
work, but where people meet, visit and
exchange ideas. They also help create an
engaging walking environment.
–– Flex space at-grade can be defined as
building space which has at least a 14foot clear ceiling height and a façade
that has the structural capability to
accommodate changes in the amount
of glazing and the number of entries.

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Compact centers should also have
pockets of green space, connectivity to
neighborhoods, ADA-compliant trails and
cultural and recreational activities. Green
spaces, parks and plazas will provide
focus for the center and surrounding
neighborhoods, and the trail connections
will help link users to their destinations.
Image
A city has a number of opportunities to create a
positive community image, (see also Chapter 10,
Implementation). Most important among them
are:





The design and framing of streets
(including streetscaping);
The location and design of public and
private open space;
The design of civic buildings;
The interaction of buildings with the street
and their surroundings; and
The ability to regulate building form in
certain situations.
In terms of image and placemaking, Frisco has
successfully incorporated these concepts into
projects such as:



Frisco Square, which includes City Hall,
Frisco Bridges, Dr. Pepper Ballpark, Dr.
Pepper Arena, Toyota Stadium, Newman
Village, Griffin Parc (Phase 2) and mixeduse buildings with urban living units, retail
and restaurants;
Stonebriar Commons, which features
employment, shopping areas, hotels and
urban living units; and
The proposed Grand Park, which will
include commercial and residential uses
and a major open space area.
Building on these and other positive examples will
help to further distinguish Frisco as a premier city
for living, doing business and visiting.
Placemaking Examples
The examples labeled “Not Preferred” on the
following pages might meet minimum zoning and
engineering standards, but would not convey a
sense of a desirable place. Some of the images
represent streets and places that fall short of the
target, either aesthetically or functionally.
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2015 COMPREHENSIVE PLAN
Frisco Square serves as the heart of the community and is an
investment in the City’s future. As each building is constructed
in this civic mixed-use center, it enhances the sense of place and
becomes increasingly more active with pedestrians and events.
The layout and buildings are based on timeless principles and
will serve future generations of Frisco residents well.
Newman Village is a good example of a walkable neighborhood
that includes homes facing open space, public art and generous
landscaping and streetscape, all of which will increase the value
of properties not only now, but also in the long term.
Open space will be a major visual and recreational amenity
for the City and will attract a broad range of development
activity. Its regional identity will enhance Frisco’s image and
result in increased value for projects located near it.
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Placemaking & Resiliency | 3
Pedestrian Environment: Commercial Streets
(See also Appendix A8, Transportation/Mobility).
Not Preferred
Preferred
• A poor pedestrian environment results from the
lack of interaction between the building and the
sidewalk
• Few windows and entrances interacting with the
street reduces pedestrian activity and safety
• A lack of shade, because of greater spacing
between trees, also deters pedestrians
• Windows and doors provide articulation and detail
of buildings
• Wide sidewalk allows for various users
• Active ground floor uses
• Shading for pedestrians provided by tighter
spacing of trees
• Narrow sidewalks make walking difficult for
pedestrians, especially movement-impaired
individuals and for socialization
• Outdoor dining creates an active and inviting
public realm
• Street trees provide shaded sidewalks
• Sufficient sidewalk width for pedestrians to
navigate
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2015 COMPREHENSIVE PLAN
Pedestrian Environment: Residential Streets
Site layout and design can have a large impact on the creation of long-term value and is important in
supporting community image.
Not Preferred
28
Preferred
• Straight treeless streets
• Wider than necessary street encourages speeding
and discourages pedestrian and social interaction
• Street trees provide shade canopy and value
• Large amounts of paving absorb and radiate heat
during the summer months for the pedestrian
environment when there are no trees to provide
shade
• Front-loaded garages on narrow lots present an
unattractive face, create more pedestrian conflicts,
and severely restrict visitor parking
• Street trees and on-street parking tend to slow
traffic naturally, providing shade for pedestrians
and a physical barrier to active traffic
• Unattractive streetscape
• Fencing homes and neighborhoods from local
streets reduces pedestrian safety, encourages
speeding traffic and is not pedestrian-friendly
• Clear demarcation of the building entrance to
landscaped street encourage pedestrian and social
interaction
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Building Form
A building’s form determines how it will interact with the environment. This form also dictates the
pot ential uses and reuses that are possible on the site
Not Preferred
Preferred
• Large blank buildings are less flexible for
redevelopment and adaptive reuse
• Lost opportunity for a landmark building
• Buildings scaled to the pedestrian interact more
with the environment and allow for a greater
variety of uses and activities
• Buildings with large expanses of blank wall do
not interact with the surrounding environment,
are devoid of activity, and inappropriate in a
pedestrian oriented district
• A mixture of scales and uses are more visually
stimulating and have greater appeal to attract
pedestrians
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2015 COMPREHENSIVE PLAN
Site Layout
Site layout and design can have a large impact on the creation of long-term value and is important in
supporting community image.
Not Preferred
30
Preferred
• Large building setbacks and parking in front of the
buildings reduce the vibrancy of both the corridor
and the city as a whole
• Buildings that are pulled up to the street create a
more varied and cohesive streetscape, resulting in
a more active corridor and higher values over time
• Large Parking areas located in front of the building
inhibit pedestrian accessibility and options for
commercial reuse
• Retail that includes shaded walkways and places to
sit encourages socialization and tends to be more
successful at attracting shoppers and reinvestment
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Placemaking & Resiliency | 3
Townhomes
Not Preferred
Preferred
• Public face dominated by garage doors
• Buildings with trees and lots of windows are more
inviting and desirable, resulting in higher property
values
• Visitor parking is almost nonexistent because of
front-entry garages on narrow lots
• These townhomes relate to the sidewalk and
encourage social interaction
• Large volumes of paving and roadways create heat
sinks in summer that contribute to the urban heat
island effect
• Townhomes should have architecturally appealing
end caps that create an interesting façade to the
street and an inviting presence to the sidewalk
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2015 COMPREHENSIVE PLAN
Public and Private Open Space
The integration of open space into both residential and commercial development provides focus and
helps create a sense of community and a place where people can meet and engage with other users.
Not Preferred
• This open space provides no benefit for the
homeowners, and could be a potential safety
liability
Preferred
• Homes that face public open space benefit with
a premium of up to 23% in value and improved
safety
• Valuing Open Space: Land Economic and
Neighborhood Parks. MIT, 2001.
• Large open spaces that are unplanned and
unshaded add little aesthetic of functional value to
the neighborhood
• Unnecessary wide street
32
• Sidewalks and shade trees create pleasant spaces
for community interaction and exercise
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Placemaking & Resiliency | 3
Public and Private Open Space
Not Preferred
Preferred
• Lack of a plan or amenities results in little value for
the surrounding residents
• Little visual interest
• Minimal tree planting provides little to no shade
for users
• A variety of programing elements makes the
open space more inclusive and useful for a
variety of activities
• Numerous trees for shading and strategically
planted to provide an area for active use
• A barren, uninviting space becomes a negative
influence on the surrounding area
• No shade
• Lacks character
• Trees in public spaces create shade and a sense of
enclosure that makes the space feel comfortable
and facilitates community interaction
• Movable chairs for people to use
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2015 COMPREHENSIVE PLAN
Public and Private Open Space
Not Preferred
Preferred
• Open space that does not integrate with the
surrounding urban environment creates dead,
vacant space
• Barrier around the space
• Lack amenities to attract people
• Interjecting open space into the urban fabric
creates communal space and a sense of identity
for the surrounding neighborhood
• Open to the street at the ends
• Units front open space on the other two sides
• Urban open space is often a left over rather than
planned, providing little benefit to the businesses
that surround it, such as restaurants, bakeries, and
coffee shops
• Shade and visibility create a sense of protection
and are an important elements of urban open
space
• Successful urban open space can be active,
offering opportunities to socialize and people
watch
34
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Placemaking & Resiliency | 3
Response to Site Conditions
Several of these examples demonstrate the use of site conditions to create value for surrounding
properties.
Not Preferred
EŽƚ Preferred
• A concrete-lined channel creates an ugly wound
on the landscape and lowers neighboring
property values. Stormwater volume and
velocity can also be dangerous during storm
events
• This detention area is little more than an open pit
in the ground, with no amenities for the area
• Stark concrete structures eyesores
• On-site storm detention is often maximized by
using steep slopes which must be fenced for safety
• A fence is necessary to prevent people from
falling into the detention area, but the fence
prevents any interaction with the space
• A ramp is provided for maintenance, but does
not allow access for other uses
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2015 COMPREHENSIVE PLAN
Response to Site Conditions
Appropriately handled, existing site conditions can give an area a sense of uniqueness and “place”,
(see also Chapter 7, Ecology & Natural Resources).
Not Preferred
36
Preferred
• While the wide open space is highly accessible, it
can be improved with shade, trees and diversity of
amenities
• Building an attractive bridge is much more
appealing than an industrial concrete culvert
• Plain concrete culverts are eyesores that detract
from the local environment
• The simple act of facing a culvert bridge with
masonry can turn an eyesore into an amenity
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Placemaking & Resiliency | 3
Response to Site Conditions
Preferred
Preferred
• This space provides seating areas and plantings as
amenities
• The site is designed to facilitate interaction with
pedestrians
• Terracing creates both ample seating, while a
pathway and benches allow pedestrians to interact
with the space
• The drainage pond functions as an attractive focal
point for the area
• As in other examples, a walking path makes the
space interactive
• A local restaurant is oriented towards the space,
using it as an asset for business
• A walkway winding through various levels and
native plantings invites pedestrians into the space
• An amphitheater transforms the area into a
destination in its own right, while the terracing
acts as biofiltration for storm runoff
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2015 COMPREHENSIVE PLAN
Response to Site Conditions
Preferred
38
Preferred
• Pergolas along a walkway create a destination for
neighborhood residents, inviting pedestrians onto
an overlook
• A naturalized stream bank and pedestrian bridge,
along with shade trees and benches, turn this
drainage area into an active open space area
• An attractive stone veneer retaining wall and
benches create an overlook for pedestrians to
enjoy
• Fountains create a focal point for the drainage
areax
• Retaining walls and shade trees create a
neighborhood park
• A stone bridge creates an attractive focal point
08-04-15
4 | LAND USE
Land Use Principles
PRINCIPLE 1:
Encourage the most desirable, efficient use of land while maintaining and enhancing
local aesthetics.
PRINCIPLE 2:
Encourage a balance of land uses to serve the needs of citizens and to ensure a diverse
economic base.
PRINCIPLE 3:
Ensure that land use recommendations for development and redevelopment respect
environmental factors and support innovative design.
PRINCIPLE 4:
Create dedicated land use and infrastructure policies that focus on Center City.
Introduction
This Chapter summarizes a formal Land Use Strategy for the City of Frisco, considering and building
upon the Land Use Strategy in the City’s 2006 Comprehensive Plan. This Land Use Strategy is one
of many important tools for identifying a prosperous path forward for the City. This direction is
established through a series of implementation strategies that will help City leaders make important
decisions regarding the land use pattern of the community. These decisions will impact the City’s
infrastructure, municipal services and economic resiliency. The Strategy establishes an overall
framework for the preferred pattern of development within Frisco by designating various geographical
areas within the City for particular land uses based principally on the specific policies outlined in
this chapter. The Land Use Strategy is depicted in graphic form as the Future Land Use Plan (Figure
4-2). This Future Land Use Plan will be an important guiding document in the review of zoning and
development plan applications.
It is important to remember that, as Chapter 212 of the Texas Local Government Code states, “A
Comprehensive Plan shall not constitute zoning regulations or establish zoning boundaries.” The
Future Land Use Plan is not a zoning map, which deals with specific development requirements on
individual parcels. Rather, it is a high-level policy document designed to help guide decision-making
related to rezoning proposals and for assessing the appropriateness of a particular land use at a specific
location within the community. A property owner may choose to develop under the existing zoning
regulations regardless of the Future Land Use Plan; however, if a property owner makes an application
for rezoning, the 2015 Comprehensive Plan should be an important consideration in the City’s approval
or disapproval of the proposal.
This chapter generally addresses only the Land Use Principles, Land Use Policies and Future Land Use
Plan. The following elements are fully addressed in the appendices of this 2015 Comprehensive Plan:

08-04-15
Population and
Demographics


Existing Land Use
Guiding Principles


Land Use Policies
Future Land Use Plan
39
2015 COMPREHENSIVE PLAN
support the direction of the updated plan,
In terms of the relationship between this section
(see also Appendix A3, Land Use).
and the City Council’s Strategic Focus Areas, the
Plan establishes a strategy that promotes, (see also, 1. Encourage sustainable, unique and accessible
Appendix A1, Strategic Focus Areas):
retail development




High-quality development in a compact
The design of retail areas has continued to evolve
urban environment (where possible)
over time. Today, this category typically includes
and seeks to ensure that the necessary
both single-use and mixed-use retail centers
infrastructure and open space can be
that compete for high-visibility intersections
provided and maintained to support a
and roadway corridors. In many cases, they are
superior quality of life for residents and
only accessible by automobile. Future retail
businesses, (see also Chapter 3, Place
and commercial development in Frisco should
Making & Resiliency);
embrace the mixed-use development pattern.
A sustainable future for the community,
helping to ensure that Frisco is not
2. Provide urban residential units as one
oversaturated with respect to certain land
component of a mixed-use environment.
uses, that goods, services and opportunities
The market for traditional garden apartments
are available to Frisco residents and that
continues to wane as mixed-use concepts that
the City has a diverse, sustainable land
use pattern which preserves Frisco’s solid
have a multi-family component are capturing an
economic position, (see also Chapter 5,
increased share of the market. The density that
Economic Policies);
is provided by urban residential development
is necessary to support the commercial uses
The proper location and placement of land
identified in the Future Land Use Plan, and urban
uses with respect to the natural environment
and in relation to potentially incompatible
residential development (UL) with a variety of
land uses to create a more resilient city , (see
unit types, such as condominiums and large
also Chapter 7, Ecology & Natural Resources
lofts, is not only ideal in terms of supporting
and Chapter 3, Place Making & Resiliency);
surrounding uses, but also in providing housing
and
choices for young professionals, young married
A strong downtown core for the city and
couples and seniors. New garden apartments
acknowledges that this core is the heart of
(MF) are not included in the Future Land Use
Frisco.
Plan and are only expected to occur in the future
where the corresponding zoning exists today.
Land Use Policies

40
The Land Use Policies below are derived
from the Guiding Principles and the Council’s
Strategic Focus Areas and are intended to
work in conjunction with the Future Land
Use Plan to create a successful future for
the City of Frisco. These policies, which
include some of the strategies from the 2006
Comprehensive Plan, were used to help
guide the development of the Place Types
and determine the appropriate locations for
each type within the Future Land Use Plan.
The 2006 principles and policies were vetted
as part of the market for traditional garden
apartments (MF) and was continued in the
2015 update. The ones that remain in this
document were deemed to be valid and to
3. Respect significant local destinations.
The City’s many unique sports venues—Toyota
Stadium, Dr. Pepper Ballpark, the Superdrome,
Central Park, Frisco Commons—have helped to
make Frisco a recognized destination City. Other
significant local destinations include the old
downtown area, Frisco Square and Stonebriar
Center. These areas are important to the City for
a variety of reasons. They provide uniqueness,
allow for spectator recreation and preserve local
history. They are also important as economic
and activity generators that are patronized by
citizens and visitors alike. The Future Land Use
Plan respects these destinations. Future land use
decisions regarding the areas surrounding them
should be considered with the goal of ensuring
their continued success and sustainability.
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Land Use | 4
4. Encourage mixed-use developments in selected
areas.
The Future Land Use Plan has been designed
to support this policy with several land use
categories intended to encourage a mix of
uses—specifically, the Mixed-Use Neighborhood,
Transit-Oriented and Urban Center development
categories. The Mixed-Use category has been
retained, with some modifications. In each of
these, the integration of a variety of uses should
be supported. These mixed-use categories
should not be fully developed with high-density
residential uses such as apartments, which are
intended to be only one component of this type
of development.
when evaluating which sites within the
Suburban Neighborhood Category are best
suited for estate residential include:
–– sites that currently have agricultural
zoning or that are being rezoned,
––
sites with significant topographic
change,
––
sites containing or adjacent to creeks
and/or ponds and sites with significant
tree stands.
These elements policies and guidelines for
residential subdivisions will be established
through the creation of a Neighborhood Design
Strategy.
5. Provide for a variety of residential development. 6. Support downtown Frisco (the original town).
The old downtown area is an interesting and
Frisco has largely been developed over the
unique part of Frisco. The goal is to encourage
last 10 to 20 years, and traditional suburban
preservation of its unique character and to
subdivisions continue to be the norm. As was
permit a mixed-used development pattern with a
noted in the 2006 Plan, high-quality housing is
distinctive atmosphere and special qualities.
in good supply in Frisco, unlike in many cities in
the region; however, the lack of diverse housing 7. Encourage development in infill areas and
continues to be an issue, and this has likely
adjacent to existing developed areas.
affected Frisco’s demographics. Specifically, the
The term “urban sprawl” can be defined and
City continues to attract only small percentages
assessed as follows: “Land development
of young, single adults and seniors. This lack of
predominantly on the urban or suburban fringe
diverse housing types has economic implications
that is characterized by low-density, separated
as it impacts the ability to attract a variety of
and dispersed uses dependent on automobiles
employers, (see also Appendix A5, Market
and economically segregated residential areas.
Context).
This (type of development) has contributed to
Establish specific policies for residential
environmental degradation, increased traffic
development. New policies should be developed
congestion, lessened community values and
to encourage or require other desired elements
reduced quality of life.” 1 One of the goals of this
of development. This includes, but is not limited
plan is to avoid creating environments with the
to, addressing estate/executive subdivisions,
characteristics of urban sprawl, (see also Chapter
front- and rear-entry standards, curvilinear
3, Place Making & Resiliency).
streets, cul-de-sac standards, and open space,
(see also Chapter 3, Place Making & Resiliency)
8. Establish specific policies for major
and Implementation Strategy G08).
transportation corridors.
• Council and CPAC felt strongly that Frisco
In general, single-family residential
must focus on creating estate residential
neighborhoods should not be located or
housing (1-acre lots and greater) in the
accessed along major regional transportation
community in order to accommodate
corridors, i.e. Dallas North Tollway (DNT), SH
the needs of the senior executives of the
corporations that the community desires to
Corrigan, Mary Beth, et al. Ten Principles for Smart Growth on the
attract. Criteria that should be considered 1
Suburban Fringe. Washington, D.C.: ULI – the Urban Land Institute,
2004. (Catalog Number T24.)
08-04-15
41
2015 COMPREHENSIVE PLAN
121 and US 380, which are more appropriate
for either higher-density residential or nonresidential development, (see also Chapter 9,
Transportation/Mobility).
9. Support existing development.
The City should allocate resources on an
annual basis to maintain the developed parts
of Frisco to a level of quality consistent with
the community in general. Non-residential
and residential infill development should
be encouraged, and wherever possible, this
development should take advantage of existing
infrastructure and be designed so that homes
are oriented toward parks and open spaces.
10. Integrate land uses with the transportation
system.
Transportation is inherently linked to land
use. The type of roadway dictates the
most appropriate use of adjacent land, and
conversely, the type of land use dictates the size,
capacity and flow of the roadway. Nonetheless,
roadways are often developed and improved
only on the basis on the amount of traffic they
are carrying or are expected to carry, without
much consideration for the existing or expected
land use. It is recommended that the City adopt
policies that relate the type and intensity of land
uses with the transportation system that serves
them, (see also Chapter 9, Transportation/
Mobility).
11. Provide positive land use relationships for
public/semi-public uses.
Land uses should be appropriately sited to
ensure compatibility of operating hours, traffic
impacts and function. Mixed-use or multi-use
development patterns are encouraged.
12. Provide for proper transitions between land
uses.
On occasion, the owner of land designated
and/or developed for residential purposes may
have a desire to develop the property for nonresidential uses. In that case, the City should
require an appropriate transition between the
incompatible uses, such as physical separation,
42
a transitional land use or another measure or
combination of measures appropriate to the
specific situation.
Future Land Use Plan
The Future Land Use Plan (FLUP) is based on
numerous meetings with the public, the City
Council, the Planning & Zoning Commission, the
Comprehensive Plan Advisory Committee (CPAC),
and City staff.
The Future Land Use Plan is not a zoning map, and
it does not, by itself, directly affect the regulation
of land within Frisco or the Extra Territorial
Jurisdiction (ETJ). The Future Land Use Plan is a
graphic depiction of Frisco’s ideal land use pattern.
It should be used by the City to guide future
decisions on proposed zoning and development
applications and development standards.
While the Future Land Use Plan is an integral part
of the overall strategy of the 2015 Comprehensive
Plan, the land use policies that support it are also
important. These policies are contained in the
previous section of this chapter, (see also Appendix
A3, Land Use pp. 115-124). The descriptions,
corresponding map colors and pictures below are
provided to clarify the various Place Types shown
on the Future Land Use Plan.
Place Types
Place Types represent the various categories of
land use permitted in the city. Place types are
assigned to general areas of the city that are
expected to exhibit characteristics similar to those
outlined below and consistent with the overarching
policies and land planning policies which have been
developed. The Future Land use Plan builds upon
12 different Place Types which are identified and
described on the following pages.
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Land Use | 4
Suburban Neighborhood (SN)
Local Examples – Stonebriar, Newman Village, Plantation, Chapel Creek, Hunter’s Creek
Character & Intent
100% Residential
Precedent Photos
Suburban neighborhoods will continue to be the
dominate place type in Frisco, supporting multiple
generations with residential products ranging
from estate residential to townhomes. These
neighborhoods would generally be formed as
subdivisions with residential densities ranging from 0.5
to 8 dwelling units per acre. This place type includes
single-family homes in both detached and attached
designs.
Land Use Considerations
Primary Land Uses
Single-family detached homes, duplexes, townhomes
Secondary Land Uses
Civic & institutional uses, parks
Town Center (TC)
Local Examples – Frisco Square, Southlake Town Center
Character & Intent
80% Residential, 20% Non-Residential
Precedent Photos
Frisco’s Town Center(s) will be locally-serving areas
of economic, entertainment and community activity.
They will be employment centers and shopping
destinations for surrounding mixed-use or urban
neighborhoods, and will provide a civic component
where the community can “come together.” Buildings
will typically be two or more stories with urban
residential units over storefronts. The development
will encourage active living, with a network of walkable
streets.
Land Use Considerations
Primary Land Uses
Single-family detached homes, duplexes, townhomes,
urban residential, senior housing, restaurants,
community-serving commercial, professional office,
live/ work/shop units
Secondary Land Uses
Civic & institutional uses, parks, community buildings
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2015 COMPREHENSIVE PLAN
Mixed-Use Neighborhood (MXD)
Local Examples – The Canals at Grand Park, Stonebriar Commons, Addison Circle, West Village, West 7th
Character & Intent
80% Residential, 20% Non-Residential
Precedent Photos
Mixed-use neighborhoods will offer Frisco residents
the ability to live, shop, work and play, all within their
own neighborhood. These neighborhoods will offer a
mix of housing types and residential densities ranging
from small lot single-family detached units to urban
residential structures within walking distance of the
goods and services required for daily living. They will
include both vertically and horizontally-integrated
mixed-use buildings.
Land Use Considerations
Primary Land Uses
Mixed-uses, retail, restaurants, townhomes, urban
residential, senior housing, professional office, live/
work/shop units
Secondary Land Uses
Civic & institutional uses, parks, community buildings,
single-family detached.
Transit Oriented Development (TOD)
Local Examples – Mockingbird Station, East Side Transit Village
Character & Intent
50% Residential, 50% Non-Residential
Precedent Photos
Transit-oriented development will create a
higher –density mix of residential and commercial
development within walking distance of transit, (rail
and bus rapid transit). In Frisco, this development is
expected to be more focused on housing, with higherdensity residential development within one-quarter
mile of a future transit stop and excellent pedestrian
facilities to encourage public transit use.
Land Use Considerations
Primary Land Uses
Townhomes, urban residential, senior housing,
restaurants, regional commercial/retail, professional
office, live/work/ship units
Secondary Land Uses
Civic & institutional uses, parks, community buildings
44
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Land Use | 4
Urban Center (UC)
Local Examples – Legacy Town Center, Preston Center, State Farm Complex
Character & Intent
30% Residential, 70% Non-Residential
Precedent Photos
Urban Centers will contain the highest intensity of
development in Frisco. These centers will provide
locations for both major corporations and their
supplier and smaller locally-based entities that desire
a more urban environment. While these centers will
focus primarily on employment, they also offer a mix
of higher density housing, retail and entertainment
choices in a scale that is walkable and encourage urban
style living. This is a place type desired by millennial
residents and emerging businesses.
Land Use Considerations
Primary Land Uses
Professional office, corporate office, townhomes,
urban residential, senior housing, restaurants, retail
Secondary Land Uses
Civic & institutional uses, parks
Suburban Regional Activity Center (SRAC)
Local Examples – Stonebriar Centre, Dr. Pepper Park, Toyota Stadium, Multi-Purpose Event Center
Character & Intent
25% Residential, 75% Non-Residential
Precedent Photos
Frisco’s suburban regional activity centers will
continue to evolve as Mixed-Use centers developed
around regional attractions such as entertainment
venues, shopping malls or lifestyle centers. While
the primary use will continue to be the major draw,
a mix of supporting uses including retail, restaurants
and residential uses, ranging from urban residential to
townhome units.
Land Use Considerations
Primary Land Uses
Regional attractions/venues, urban residential,
senior housing, hotels, professional office, corporate
office, restaurants, multi-tenant commercial, big box
commercial, live/work/shop units
Secondary Land Uses
Civic & institutional uses, parks
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2015 COMPREHENSIVE PLAN
Commercial Node (CN)
Local Examples – Multiple Nodes at Major Intersections in Frisco
Character & Intent
0% Residential, 100% Non-Residential
Precedent Photos
Frisco’s commercial nodes are characterized by
single- or multi-tenant commercial centers located
at major intersections. They are typically adjacent to
Suburban Neighborhoods and provide for the everyday
goods and service needed by the residents in these
neighborhoods.
Land Use Considerations
Primary Land Uses
Retail, restaurants, multi-tenant commercial, junior
anchor commercial.
Secondary Land Uses
Civic & institutional uses, parks
Business Park (BP)
Local Examples – Hall Office Park, Galatyn Park
Character & Intent
0% Residential, 100% Non-Residential
Precedent Photos
Business parks will provide a major employment base
for Frisco and the region, and a higher level of in-town
employment options for Frisco residents. Typical uses
will include professional offices and limited supporting
retail and restaurant uses to support a range of
professional activities.
Land Use Considerations
Primary Land Uses
Professional office, corporate office, supporting retail,
restaurants
Secondary Land Uses
Retail, restaurants, civic & institutional uses,
commercial, parks
46
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Land Use | 4
Industrial Park (IP)
Local Examples – Alliance Center
Character & Intent
0% Residential, 100% Non-Residential
Precedent Photos
Industrial parks will round out the employmentoriented place types in Frisco. These developments
will focus on light industrial uses, including clean
manufacturing centers, technology/data centers and
other uses that would typically occupy flex space in
commercial buildings.
Land Use Considerations
Primary Land Uses
Manufacturing centers, technology/data centers and
flex office
Secondary Land Uses
Civic & institutional uses, commercial (serving primarily
industrial buildings), parks
Other Land Use Categories:
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Public / Semi-Public: Uses include civic and institutional uses such as schools, police and fire stations,
libraries, etc.

Park: Public open space and park sites.

Floodplain: Creek corridor and floodplain.
47
2015 COMPREHENSIVE PLAN
Revisions to FLUP


2015
COIT RD
LEGACY DR
TEEL PKWY
COIT RD
PRESTON RD
LEGACY DR
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FM 423
DALLAS NORTH TOLLWAY
FM 423
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Y
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Industrial Park
Town Center
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Mixed-Use Neighborhood
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Major Roads
Major Roads
Suburban Regional Activity Center
Public / Semi-Public
City
City
Commercial Node
Park
FISD
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Floodplain
Figure 4-1: Comparison of 2006 Plan to FLUP
48
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C R E E K
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P A N TH E
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match 2015
place types
for easier
comparison)
ROCKHILL PKWY
2015
US 380
CUSTER RD
ROCKHILL PKWY
2006
US 380
INDEPENDENCE PKWY
US 380
(colorized to
match 2015
place types
for easier
comparison)
(colorized
to
feature at the intersection of the DNT
and US 380 and continues the emphasis
on transit-oriented patterns at the
locations designated as potential future
transit stations, (see also Chapter 9,
Transportation/Mobility).
An Urban Center place type is shown
on part of the Brinkmann Ranch site
to indicate the level of development
currently entitled on the property under
resolution 02-04-78R development
agreement established for the property,
refer to PD-3 & PD-43.
An emphasis on creek corridors provides
natural open space and locations for
trail connections throughout the city,
(see also Chapter 7, Ecology & Natural
Resources and Appendix A7, Ecology &
Natural Resources).
08-04-15
INDEPENDENCE PKWY
The Future Land Use Plan is identical to the 2006
Future Land Use Plan in most parts of the City,
(see also Appendix A3, Land Use). The major
updates to the land use pattern in the 2015
Future Land Use Plan occur along the DNT and
on the Brinkmann Ranch property. Updates to
the Future Land Use Plan include:
• The predominant place type in the
city is Suburban Neighborhood, and
employment-related Place Types are
focused along the DNT, SH 121 and US
380.
• Within the Suburban Neighborhood Place
Type, a variety of housing types ranging
from estate residential to townhome
units are envisioned.
• The DNT corridor includes nodal type
development with Urban Center and
Business Park Place Types.
• The Future Land Use Plan also provides
an opportunity for a focal point/identity
2006
N
EB RO O K
P KWY
FM 423
DALLAS NORTH TOLLWAY
R D
R
KW
D
O O
W
SH
B LV D
This Plan presents the vision for Frisco’s future pattern of land
uses and thoroughfares.
LEGACY DR
LEB A N O N
MAIN ST
PK W Y
P A
A Comprehensive Plan shall not constitute zoning regulations or
establish zoning district boundaries.
TO
TEEL PKWY
C R EEK
PRESTON RD
12
1
AR R EN
P K W Y
ROLATER RD
ROCKHILL PKWY
MAIN ST
ELD O R A D O
COIT RD
08-04-15
HILLCREST RD
S
P A N TH E
R
US 380
P K W Y
Capped per
Development Agreement
Urban Center
FISD
City
NOTE: Parks and open spaces are intended to be developed
throughout the city, and may be part of any land use. Areas shown
are those known at the time of analysis for this update.
NOTE: Public and Semi-Public uses include civic and institutional
uses, such as schools, police and fire stations, libraries, etc. Areas
shown are those known at the time of analysis for this update.
Industrial Park
Business Park
Commercial Node
Major Roads
Future Rail Station
Suburban Regional Activity Center
Floodplain
TOD
Park
Town Center
Mixed-Use Neighborhood
Public / Semi-Public
Suburban Neighborhood
Legend:
2015 Future Land Use Plan
Land Use | 4
Figure 4-2: Future Land Use Plan
49
CUSTER RD
INDEPENDENCE PKWY
2015 COMPREHENSIVE PLAN
Place Type Calculations
Table 4.1 lists the categories of land
use by acreage and percentage of land
area, excluding major rights-of-way. This
information was calculated based on
the recommended pattern of land use
depicted graphically on the Preferred
Land Use Scenario. Since the 2006 Plan,
Frisco has annexed almost all of the
available ETJ land. For this reason, the
table below consolidates the calculations
for the land within the City limits and
within the ETJ, (see also Appendix A3,
Land Use).
Land Use Category
Acres
Percent
Suburban Neighborhood
4,423
32%
Mixed-Use Neighborhood
1,051
8%
165
1%
3,314
24%
592
4%
Commercial Node
1,222
9%
Business Park
1,598
12%

Industrial Park
330
2%
Public/Semi-Public
633
5%
Parks
512
3%
Total by Place Type
13,840
100%
Remaining City Acreage
30,978
Total City Acreage
44,818
Total Square Miles
70
Transit Oriented Development
Urban Center
Suburban Regional Activity Center
Table 4.1: Future Development Areas, Vacant Land
TOWN OF PROSPER
380
2015
COMPREHENSIVE PLAN
ROCKHILL P KWY
CITY OF
MCKINNEY
FUTURE DEVELOPMENT AREAS
PANTHER CREEK PKWY
VACANT LAND
LEGEND
PRESTON R
D
LEGACY DR
MAIN ST
S TONEBROOK P K WY
RO LAT ER RD
RD
P
HILLCRE ST
S TAR RA NCH PK
LO
NE
Y
TEE
L
KW
Y
D
LV
WOO D B
RK
W
CUS TER RD
PA
423
INDE P ENDENCE PKWY
COIT R D
KING RD
Suburban Neighborhood
Mixed-Use Neighborhood
Transit Oriented
Development
Urban Center
Suburban Regional
Activity Center
Commercial Node
Business Park
Industrial Park
Public / Semi-Public
Flood Plain
Lake / Pond
Frisco City Limit
Frisco ETJ
ISD Boundary
Railroad
ELDORADO PKW Y
FRISCO
ST
TOWN OF
LITTLE ELM
E BLVD
AD
W
L E BANON RD
121
Lewisville
Lake
NORTH TOLLWAY
DALLAS
WARREN PKWY
GA
SAM
Y
Y
RD P K W
LO
YB
RA
NT
UR
OL
AY
LW
CITY OF
PLANO
CITY OF
ALLEN
CITY OF
THE COLONY
0
2,500
5,000
Feet
7,500
N
Figure 4-3: Future Development Areas, Vacant Land (See p. 173 for enlargement.)
50
08-04-15
5 | ECONOMIC POLICIES
Economic Strategy Principles
PRINCIPLE 1:
Continue to diversify the local economic base and strengthen and stabilize the tax
base.
PRINCIPLE 2:
Create quality working environments that foster an attractive sense of place.
PRINCIPLE 3:
Encourage a full-service array of retail and service opportunities.
PRINCIPLE 4:
Ensure that a broad range of housing alternatives are available for employees,
employers, and residents transitioning to various lifestyle stages.
PRINCIPLE 5:
Encourage dialogue between local colleges and universities, private sector
businesses and the City’s partner agencies to create programs that will develop a
high-quality workforce by making opportunities for life-long learning accessible.
Economic Strategy
The Economic Strategy, a new component not included in the 2006 Comprehensive Plan, is one of
many important tools for identifying a prosperous path forward for the City. The City of Frisco is
at a pivotal point in growing and diversifying its economic development infrastructure.2 Frisco has
long benefited from its geographic location along the Dallas North Tollway (DNT), maintaining an
impressive rate of growth within the Dallas-Fort Worth Metroplex (DFW) and emerging as a regional
hub for commerce and industry. This success has allowed the City to be discerning in its approach to
economic development and to set the highest quality standards for new growth and development,
(see also Appendix A5, Market Context).
As the Metroplex continues to be among the fastest growing regions in the U.S., Frisco will face
increased competition from other DFW communities. Regional transportation improvements
such as the President George Bush and Sam Rayburn Tollways (SH 190 and SH 121) are already
shaping future employment growth, and the DNT and U.S. 75 will continue to provide attractive
environments for business and commerce. Frisco’s strategic location along two of these major
transportation corridors should continue to give it a strong locational advantage for economic
growth. The City’s foremost economic challenge over the next 20 years will be to continue to
diversify its employment base to maintain a balanced community, from both a market and a fiscal
perspective.
2
08-04-15
Corrigan, Mary Beth, et al. Ten Principles for Smart Growth on the Suburban Fringe. Washington, D.C.: ULI – the Urban Land Institute, 2004.
(Catalog Number T24.)
51
2015 COMPREHENSIVE PLAN
The strategy described in this plan addresses
the City Council’s Strategic Focus Areas related
to Long-Term Financial Health and Sustainable
City and builds upon Frisco’s established
position as an economic development leader
in North Texas. It advocates that the City keep
a close eye on the opportunities for expansion
and diversification of the local economy
that will present themselves in the future.
This diversification will help Frisco maintain
economic viability during fluctuating economic
cycles and allow the City the luxury of being
selective as to the type and quality of future
development opportunities, (see also, Appendix
A1, Strategic Focus Areas).
Providing a variety of housing choices will
promote the concept of “aging in place” and
offer housing opportunities to a wide variety
of socioeconomic groups. These housing
types can range from workforce housing for
Frisco’s expanding service employment base
to executive housing for professional and
management employees, (see also Chapter 3,
Place Making & Resiliency and Chapter 4, Land
Use).
In association with aging in place, creating
interesting and appealing workplace
environments will promote a strong connection
between residents and employees, for example
high school graduates who might leave the
community to seek employment elsewhere or
retirees embarking on encore careers. These
are the types of environments required to
attract highly-skilled, high-income workers and
jobs and will likely involve:




need for residents, employees and visitors to
leave Frisco to purchase goods and services
elsewhere will be reduced, and the City’s
revenue base will be enhanced, (see also
Appendix A5, Market Context).
Detailed Market Analysis
An analysis of current and future market trends
for various land uses was completed to provide
both a baseline for the plannin…
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