Mkt 402 Exam

Question 1 6 out of 6 points Proactive pricing suggests that _____. Answer Selected Answer: a fraternity develops strategies to retain profitability in preclusion of a changing chaffer Correct Answer: a fraternity develops strategies to retain profitability in preclusion of a changing chaffer Question 2 6 out of 6 points Which of the forthcoming is the simplest rate erection? Answer Selected Answer: rate per ace Correct Answer: rate per ace Question 3 6 out of 6 points ____ allows a fraternity to differ its rates without the object of rate and consume according to manifest or cultural rules or protocols. Answer Selected Answer: Pricing cunning Correct Answer: Pricing cunning Question 4 6 out of 6 points Pricing that heeds chaffer provisions is _____. Answer Selected Answer: customer-driven pricing Correct Answer: customer-driven pricing Question 5 6 out of 6 points Price-cutting is one diplomacy of share-driven pricing to consummate sales objectives but _____. Answer Selected Answer: it doesn't maintain a crave promise chaffer custom eventual competitors cannot equal the rate cut Correct Answer: it doesn't maintain a crave promise chaffer custom eventual competitors cannot equal the rate cut Question 6 6 out of 6 points Cost-plus pricing is effectively counter of a wary pricing diplomacy owing _____. Answer Selected Answer: it leads to overpricing in unconvincing chaffers and underpricing in tenacious chaffers Correct Answer: it leads to overpricing in unconvincing chaffers and underpricing in tenacious chaffers Question 7 6 out of 6 points _____ pricing suggests that rates should heed the rate a customer receives from a fruit or benefit. Answer Selected Answer: Value-based Correct Answer: Value-based Question 8 0 out of 6 points Marketing scrutiny is the key to creating cheerful rate owing _____. Answer Selected Answer: it compares voluntaryness-to-pay abutting the consume of submissive the fruit Correct Answer: it analyzes how plenteous rate unanalogous combinations of benefits could state to cutomers Question 9 6 out of 6 points A fraternity that is voluntary to be a smaller fraternity in dispose to be gainful is employing the _____ tenet of strategic pricing. Answer Selected Answer: profit-driven Correct Answer: profit-driven Question 10 6 out of 6 points A _____ fraternity focuses pricing to acception wealth referring-to to other investments rather than as a similitude to competitors rights. Answer Selected Answer: profit-driven Correct Answer: profit-driven